BTS’ Jimin tops both February brand reputation rankings for fifth straight month and extends record as K pop’s No. 1 idol

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BTS member Jimin continues to show his overwhelming popularity as he ranked No. 1 in both the February Boy Group Individual Brand Reputation and Idol Individual Brand Reputation rankings.

According to the Korea Corporate Reputation Research Institute, Jimin placed first in the February 2026 Idol Individual Brand Reputation ranking announced on February 24.

This marks his 32nd time reaching No. 1 in the category, extending his record for the most first place finishes since the ranking began in December 2018.

The Idol Individual Brand Reputation ranking is based on big data analysis of male and female idols.

For February 2026, Jimin’s brand analysis highlighted keywords such as “ARMY,” “Who,” and “Like Crazy,” with a positive ratio of 92.27%.

Earlier, on February 14, Jimin also secured No. 1 in the February Boy Group Individual Brand Reputation ranking. He has now held the top position for a total of 57 months, setting a rare and unmatched record.

In this category, keywords such as “ARMY,” “Who,” and “Arirang” ranked highly, with a positive ratio of 92.94%.

Since completing his military service last June, Jimin has consistently ranked No. 1 in both categories, even without official promotional activities.

With five consecutive months at the top and record breaking totals, Jimin continues to solidify his position as one of the most influential idols in K pop.

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