• BTS Takes the Top Spot in November Boy Group Brand Reputation, Surpassing SEVENTEEN

    BTS has secured the top spot in the November 2024 boy group brand reputation rankings, showing their continued strong presence in the industry.

    According to the Korea Corporate Reputation Research Institute, they analyzed 53,593,145 pieces of big data on boy group brands from October 9 to November 9, 2024. The analysis focused on consumer behavior, including participation, media coverage, communication, and community engagement. This marked a slight decrease of 3.73% compared to the previous month, which saw 55,672,399 data pieces.

    Brand reputation is measured based on how online consumer habits influence brand perception, including evaluations, media interest, and overall engagement. The rankings reflect positive and negative assessments of the groups.

    The November 2024 top 30 boy group brand rankings are as follows:

    1. BTS
    2. SEVENTEEN
    3. NCT
    4. SHINee
    5. Stray Kids
    6. EXO
    7. THE BOYZ
    8. T.O.O
    9. ENHYPEN
    10. ATEEZ
      (… and the rest of the top 30)

    Director Gu Chang-hwan of the Korea Corporate Reputation Research Institute shared that BTS ranked first in the November analysis. While overall brand data dropped by 3.73% compared to October, BTS showed a strong performance. They scored high in link analysis for keywords like "record," "cheer," and "lovable." In the keyword analysis, terms like "Jin," "ARMY," and "Complete" were highly mentioned.

    Additionally, BTS had a remarkable 90.07% positive rate in their brand sentiment analysis. However, brand consumption decreased by 63.93%, while brand issues saw a rise of 45.90%. Brand communication increased by 42.57%, showing that BTS continues to engage strongly with their fans, despite other changes in their brand metrics.

    Source (1)

  • Actress Surprises Fans with Pregnancy Announcement at Drama Press Conference, "They Changed My Character for Me"

    At a recent press conference for the new KBS Joy drama Sorry Not Sorry, actress Gong Min Jung made a surprising announcement that caught everyone off guard.

    On December 2, during the production event for the romantic comedy, Gong Min Jung revealed, "I am currently pregnant, and childbirth is just around the corner," leaving the audience in shock.

    The news was shared after host Oh Hyo Joo mentioned that Gong Min Jung had something special to announce.

    Gong Min Jung then took the microphone and surprised everyone, saying, "Just like my character, I am currently pregnant and expecting soon."

    She went on to explain, “After announcing my marriage, I found out I was pregnant, and it made choosing new projects a bit tricky. Originally, my character in Sorry Not Sorry wasn’t pregnant, but the production team kindly changed the role for me.”

    The actress shared her deep connection to her character, Choi Hana, saying, "I really empathized with her, and adding the pregnancy aspect made me feel like I could truly represent the experiences of a mother. That’s when I decided to join the project."

    She ended her announcement by thanking everyone for their support, saying, "Thanks to everyone’s consideration, I’m filming in a stable and enjoyable environment. Although this is a sudden announcement, I hope you’ll see it positively."

    Gong Min Jung plays alongside Jeon So Min, who stars as Ji Song Yi in Sorry Not Sorry. The drama follows Ji Song Yi, a single woman facing tough times after a breakup, dealing with a mortgage and balancing multiple jobs.

    The drama also stars Jang Hee Ryung, Choi Daniel, and Kim Moo Jin. Sorry Not Sorry premieres on December 5, airing every Thursday at 9 PM.

    Source: [1]