Girl group RESCENE has taken the No. 1 spot in the October 2026 singer brand reputation rankings, placing ahead of BTS and solo singer Lim Young Woong.
On October 24, the Korean Business Research Institute released its latest singer brand reputation rankings, revealing that RESCENE secured first place with a brand reputation index of 9,540,370.
The group, consisting of Woni, Liv, Minami, May, and Zena, maintained its leading position despite a slight 0.49% decrease from September's score of 9,587,604.
BTS followed in second place with a brand reputation index of 6,708,845, marking a significant 24.53% increase from the previous month's score of 5,387,142.
Meanwhile, Lim Young Woong ranked third with an index of 5,924,130, representing a 2.72% decrease compared to September.
ATEEZ secured fourth place with a score of 3,912,689, while IVE completed the top five with 3,530,296.
IVE recorded one of the most notable increases among the leading artists, with its brand reputation index rising by 112.4% compared to the previous month.
The top 10 artists in the October 2026 singer brand reputation rankings were:
1. RESCENE – 9,540,370
2. BTS – 6,708,845
3. Lim Young Woong – 5,924,130
4. ATEEZ – 3,912,689
5. IVE – 3,530,296
6. BLACKPINK
7. ILLIT
8. Stray Kids
9. Park Ji Hyeon
10. Seongri
The rankings were calculated using 129,688,950 pieces of singer-related big data collected between September 24 and October 24, 2026.
According to the Korean Business Research Institute, the analysis examined consumer participation, media coverage, communication, and community activity.
The overall volume of data increased by 3.15% compared to September, when 125,722,522 pieces of data were analyzed.
RESCENE's first-place score was made up of a participation index of 1,162,360, media index of 1,351,164, communication index of 3,706,770, and community index of 3,320,076.
These results show that communication and community activity contributed significantly to the group's overall ranking.
Koo Chang Hwan, director of the Korean Business Research Institute, commented on the latest results.
He stated, "RESCENE, which has established itself as a girl group loved across generations, ranked first. BTS, which is currently on a world tour, placed second, while Lim Young Woong ranked third as he continues to grow alongside a community known for its positive influence."
He also noted that ATEEZ secured fourth place with its powerful performances, while IVE placed fifth following its latest comeback.
Other artists appearing within the top 30 included aespa, SEVENTEEN, EXO, ENHYPEN, LE SSERAFIM, WOODZ, Girls' Generation, and several popular solo singers.
With RESCENE leading the rankings, BTS posting a 24.53% increase, and IVE recording a 112.4% rise, the October results highlight strong online engagement across different generations of Korean music artists.
The rankings reflect the institute's analysis of brand-related online activity and public engagement during the measured period, rather than music sales or streaming performance.
Girl group RESCENE has taken the No. 1 spot in the October 2026 singer brand reputation rankings, placing ahead of BTS and solo singer Lim Young Woong.
On October 24, the Korean Business Research Institute released its latest singer brand reputation rankings, revealing that RESCENE secured first place with a brand reputation index of 9,540,370.
The group, consisting of Woni, Liv, Minami, May, and Zena, maintained its leading position despite a slight 0.49% decrease from September's score of 9,587,604.
BTS followed in second place with a brand reputation index of 6,708,845, marking a significant 24.53% increase from the previous month's score of 5,387,142.
Meanwhile, Lim Young Woong ranked third with an index of 5,924,130, representing a 2.72% decrease compared to September.
ATEEZ secured fourth place with a score of 3,912,689, while IVE completed the top five with 3,530,296.
IVE recorded one of the most notable increases among the leading artists, with its brand reputation index rising by 112.4% compared to the previous month.
The top 10 artists in the October 2026 singer brand reputation rankings were:
RESCENE – 9,540,370
BTS – 6,708,845
Lim Young Woong – 5,924,130
ATEEZ – 3,912,689
IVE – 3,530,296
BLACKPINK
ILLIT
Stray Kids
Park Ji Hyeon
Seongri
The rankings were calculated using 129,688,950 pieces of singer-related big data collected between September 24 and October 24, 2026.
According to the Korean Business Research Institute, the analysis examined consumer participation, media coverage, communication, and community activity.
The overall volume of data increased by 3.15% compared to September, when 125,722,522 pieces of data were analyzed.
RESCENE's first-place score was made up of a participation index of 1,162,360, media index of 1,351,164, communication index of 3,706,770, and community index of 3,320,076.
These results show that communication and community activity contributed significantly to the group's overall ranking.
Koo Chang Hwan, director of the Korean Business Research Institute, commented on the latest results.
He stated, "RESCENE, which has established itself as a girl group loved across generations, ranked first. BTS, which is currently on a world tour, placed second, while Lim Young Woong ranked third as he continues to grow alongside a community known for its positive influence."
He also noted that ATEEZ secured fourth place with its powerful performances, while IVE placed fifth following its latest comeback.
Other artists appearing within the top 30 included aespa, SEVENTEEN, EXO, ENHYPEN, LE SSERAFIM, WOODZ, Girls' Generation, and several popular solo singers.
With RESCENE leading the rankings, BTS posting a 24.53% increase, and IVE recording a 112.4% rise, the October results highlight strong online engagement across different generations of Korean music artists.
The rankings reflect the institute's analysis of brand-related online activity and public engagement during the measured period, rather than music sales or streaming performance.
