RESCENE member Woni has taken the No. 1 spot in the October 2026 individual idol brand reputation rankings, placing ahead of BTS' Jimin and fellow RESCENE member Zena.
On October 21, the Korean Business Research Institute released its latest individual idol brand reputation rankings, revealing the most prominent K-pop idols based on its analysis of online activity, media coverage, communication, and community engagement.
Woni claimed first place with a brand reputation index of 8,709,318, marking a 10.82% increase from her September score of 7,859,086.
The achievement puts the RESCENE member ahead of several well-known K-pop stars, including members of BTS, BLACKPINK, and IVE.
BTS' Jimin secured second place with a brand reputation index of 8,361,896, while RESCENE's Zena followed closely in third place with 7,271,332.
IVE's Jang Wonyoung ranked fourth with a brand reputation index of 6,810,221.
Notably, Jang Wonyoung recorded a 47.49% increase compared to the previous month, making her the idol with the highest percentage growth among the top five.
BTS' Jungkook completed the top five with a brand reputation index of 6,095,986.
The October rankings highlight RESCENE's strong presence, with two members securing positions in the top three.
Other RESCENE members also appeared high on the list, including Minami at No. 9, Liv at No. 10, and May at No. 17.
This means all five RESCENE members ranked within the top 20 for October, showing the group's strong performance in the institute's monthly brand reputation analysis.
The Korean Business Research Institute analyzed 156,403,666 pieces of data related to 1,735 individual idols collected between September 21 and October 21.
The rankings were calculated using participation, media, communication, and community indices.
The total amount of data analyzed decreased by 10.68% compared to September's 177,501,711 data points.
Discussing Woni's No. 1 ranking, institute director Koo Chang Hwan shared details about the keywords and online discussions associated with the RESCENE member.
According to the analysis, Woni's most prominent related terms included "advertise," "appear," and "playful."
Her keyword analysis also highlighted "Hello, I'm Woni, nice to meet you," "Remind," and "photocard."
The institute reported a positive sentiment score of 95.03% for Woni in its analysis of related online data.
The figure reflects the institute's classification of positive and negative references rather than a direct measure of public approval.
Beyond the top five, BLACKPINK's Jennie ranked sixth, followed by BTS' Jin in seventh and ATEEZ's San in eighth.
RESCENE's Minami and Liv completed the top 10.
The October 2026 top 20 individual idol brand reputation rankings are as follows:
| Rank | Idol | Group |
| ---- | ------------- | ----------------- |
| 1 | Woni | RESCENE |
| 2 | Jimin | BTS |
| 3 | Zena | RESCENE |
| 4 | Jang Wonyoung | IVE |
| 5 | Jungkook | BTS |
| 6 | Jennie | BLACKPINK |
| 7 | Jin | BTS |
| 8 | San | ATEEZ |
| 9 | Minami | RESCENE |
| 10 | Liv | RESCENE |
| 11 | G-Dragon | BIGBANG |
| 12 | Karina | aespa |
| 13 | An Yujin | IVE |
| 14 | Jisoo | BLACKPINK |
| 15 | Wooyoung | ATEEZ |
| 16 | Hyoyeon | Girls' Generation |
| 17 | May | RESCENE |
| 18 | YoonA | Girls' Generation |
| 19 | Rei | IVE |
| 20 | Winter | aespa |
Individual idol brand reputation rankings are based on the institute's analysis of online indicators and do not directly measure music sales, streaming totals, or overall fanbase size.
With Woni claiming No. 1, Zena ranking third, and all five members placing within the top 20, RESCENE emerged as one of the most prominent groups in the October 2026 analysis.
Meanwhile, BTS maintained a strong presence with Jimin and Jungkook in the top five, while IVE's Jang Wonyoung recorded the largest month-on-month percentage increase among the five highest-ranked idols.
