BTS member V has once again demonstrated his strong brand power after TIRTIR’s new campaign product sold out almost immediately upon release.
On the 17th, TIRTIR shared on social media, “Bold yet delicate PRISM HIGHLIGHTER DUO completed with TIRTIR’s global ambassador V,” along with new photos of the star. Shortly after the announcement, all shades of the Prism Highlighter Duo were completely sold out on TIRTIR’s global official online store, turning the product into an instant trending item.
V’s influence has continued to show in measurable results. The previously promoted Mask Fit Red Cushion became the first Korean cushion brand to rank No. 1 in Amazon’s overall beauty category. As of mid December 2025, two products endorsed by V were simultaneously ranked within Amazon’s Top 100 color cosmetics, highlighting strong and steady demand.
Since appointing V as global ambassador, TIRTIR has grown rapidly from a small indie brand into a leading name in K beauty.
The company was recognized as the “K Beauty Leader Korea Winner” at the Elle Beauty Awards 2026, selected by editors from 50 countries.
The continued sell outs and top rankings once again prove the so called “V effect,” as products associated with the BTS member consistently achieve high sales and global recognition.
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