IVE’s Jang Wonyoung is proving once again why she is the ultimate beauty icon as she captivates in the new campaign for luxury hair and scalp care brand Kérastase.
On August 19, Kérastase launched its Genesis campaign featuring Jang Won Young as the ambassador. The line, which is France’s No.1 hair care collection for fine hair, focuses on strengthening the scalp and reducing hair fall caused by breakage.
With the slogan “Never be afraid of falling”, the campaign encourages a new approach to healthy hair and scalp care. Jang Won Young perfectly matches the fresh and elegant image of Genesis, stunning fans with her radiant visuals.
The idol also shared her own routine, revealing how scalp care has become essential because she often changes hairstyles multiple times a day due to her busy schedule. She explained, “No matter how tired I am, I always stick to the 2-step routine of Genesis.” The routine includes the Sprouting Shampoo and Sprouting Serum, which provide professional care to keep her scalp healthy.
“Scalp care with Genesis is an essential routine for me,” she added, recommending the products to others who want strong and healthy hair.
With Jang Wonyoung’s charm and the trusted reputation of Kérastase, the Genesis line is expected to win even more attention as the must-have luxury care routine for the season.
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