LE SSERAFIM is proving their star power not just on stage, but also in the world of advertising.
The girl group — made up of Kim Chae Won, Sakura, Heo Yoon Jin, Kazuha, and Hong Eun Chae — has been getting non-stop love calls from brands in all industries. From burgers and alcohol to sportswear and luxury beauty, they’re becoming the faces of everything.
Experts in the advertising industry say the group’s strength comes from their wide popularity across all ages and their massive global fanbase. That makes them the perfect choice for both everyday products and high-end global campaigns.
LE SSERAFIM has already modeled for:
- Popular food and beverage brands, where public likability is key
- Alcohol brands, a major milestone often reserved for top celebrities
- Global sportswear companies, thanks to their healthy and energetic image
- Teen-favorite contact lenses
- Luxury jewelry and fashion brands
- Global loungewear and beauty products
Even though each of these brands has a different vibe and audience, LE SSERAFIM fits them all. Their versatility and unique charm let them connect with consumers from all walks of life.
International companies are also racing to work with the group. Sony, the global audio giant, picked LE SSERAFIM as the face of their brand. They even released a special U.S.-only headphone set inspired by the group’s 5th mini album “HOT”. The exclusive package came with a custom case, sticker pack, and posters — and fans in the U.S. went wild for it.
That’s not all. LE SSERAFIM also made history by becoming global ambassadors for Android, Google’s mobile operating system. They recently teamed up for a special music video for their album track “Come Over,” marking the first-ever MV collab between Google Android and a K-pop group.
Meanwhile, LE SSERAFIM continues to promote their latest music. The group will perform the English version of their Japanese 4th single “DIFFERENT” on KBS 2TV’s “Music Bank” on July 4 and SBS’s “Inkigayo” on July 6.
Whether it's music, tech, fashion, or fast food — LE SSERAFIM is everywhere, and fans are loving it.
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