Actor Kim Soo Hyun is facing intense backlash as shocking rumors continue to spread about his alleged past relationship with the late Kim Sae Ron. Now, even his most loyal fans are distancing themselves, with fan cafes shutting down and brands removing his image from their promotions.

On March 17, Kim Soo Hyun was spotted at Incheon International Airport, heading to Milan, Italy, for an overseas schedule. However, back in Korea, the controversy surrounding him is only getting worse.

One of Kim Soo Hyun’s longest-running fan cafes, Eucharist, has shut down its posts after leaving a final notice on March 12.

The fan cafe, which has been active since 2007 and gathered over 29,000 fans, switched all posts to private mode, effectively pausing its activities.

Meanwhile, a major international fan account, @kimsoohyuniee, which has over 430,000 followers, also announced it would stop posting about the actor. In a shocking move, the account’s owner pinned a farewell message, saying:

"To the actor I once admired, goodbye."

The controversy started when rumors surfaced that Kim Soo Hyun allegedly had a relationship with the late Kim Sae Ron when she was a minor.

Although his side denied all allegations, the public backlash has been getting worse as more details emerge.

Kim Soo Hyun’s agency has called the rumors "completely false" and even warned of legal action.
However, testimonies from Kim Sae Ron’s family, along with letters and photos, continue to spread online, fueling speculation.

With his public image taking a hit, the advertising industry is also cutting ties. Several brands have already started removing his images and reconsidering contracts:

K2 Korea and Shabu All Day have deleted his photos from official pages.
Beauty brand Dinto has put all planned promotions on hold.
Homeplus, Tous Les Jours, and Shinhan Financial Group are rethinking their contracts with him.

The entertainment industry is also closely watching how the situation unfolds.

The production team behind Kim Soo Hyun’s upcoming Disney+ drama Knock-Off has temporarily postponed its press conference, which was set for next month.
MBC’s variety show Good Day is reportedly debating whether to edit out Kim Soo Hyun’s footage.
It’s also reported that Kim Soo Hyun will no longer be participating in an upcoming recording of Good Day on March 13.

With fan cafes shutting down, brands pulling away, and entertainment projects being put on hold, many are wondering—can Kim Soo Hyun recover from this controversy? Or will this be the biggest scandal of his career?

What do you think about this situation?

Let us know in the comments!

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Former S.E.S member Shoo (Yoo Soo Young) warmed hearts as she shared a touching moment with her twin daughters—taking them to the same wholesale market where she once worked during a difficult time in her life.

On May 8, Shoo posted several photos on Instagram showing her spending time with her twin daughters, Ra Hee and Ra Yul, at the Dongdaemun wholesale market. In the caption, she wrote, “Did everyone enjoy the holiday? I feel like I made a memory I’ll never forget for the rest of my life.”

The photos showed Shoo and her daughters smiling brightly while eating and shopping together. Her daughters, now visibly grown up, were even seen wearing similar shoes and clothes as their mom.

Shoo opened up about a painful chapter in her past. “When I was struggling, I once sold clothes I got from Dongdaemun with the help of a friend,” she shared. “I used to go there from night to early morning, picking up fleece clothes, hairpins, and shoes, thinking, ‘My kids would love this if I brought them here.’”

Now that her daughters are older, Shoo finally fulfilled that dream. “We laughed so much while shopping. We bought hairpins, socks, and clothes together,” she said. “They’ve grown so much—they can even wear the same things as me.”

Reflecting on the experience, she added, “Memories of my past flashed before my eyes. I told them how I used to work late at night, carrying heavy bags and walking around for 10 hours straight.”

Shoo emotionally concluded, “I was so happy to show my kids the nighttime world I once worked in.”

Fans who remember Shoo’s twins from The Return of Superman were touched to see how much they’ve grown. Shoo, now a proud mom of three, continues to update fans through her TV appearances and social media, showing her strength as both a mother and former idol.

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