Starship Entertainment’s upcoming girl group KiiiKiii (Jiwoo, Isol, Sui, Haeum, Kiya) is already making headlines—even before their official debut!

On February 16, KiiiKiii surprised fans by dropping the music video for I DO ME on Starship Entertainment’s official YouTube channel.

In just a few days, the video shot to No.1 on YouTube’s trending music chart, reaching the top spot on February 19 at 1 PM and maintaining its reign until February 20 at 8 AM.

What’s making KiiiKiii stand out even more is their unexpected promotional strategy. With their debut album UNCUT GEM set to release on March 24, the group has kept their member details under wraps, building even more excitement.

Their sudden debut music video drop has been praised as a genius move, adding to the air of mystery surrounding them.

The I DO ME MV has been grabbing attention for its unique vibe, featuring a mysterious concept, catchy melody, and powerful performances from the members.

The song itself is a pop dance track with a confident message about following your instincts and living boldly. Its mix of emotional vocal harmonies and groovy beats is winning over K-pop fans worldwide.

Adding to their unconventional rollout, KiiiKiii launched an official website on February 17, showcasing their Gen Z aesthetic with an intriguing “Jam Factory” theme.

The homepage features a green field with the phrase "Delicious Jams for Every Occasion," and playful navigation tabs like Home, Jams, Staff, Shop, and FAQ, making it a fun and interactive experience for fans.

With their official debut just around the corner, KiiiKiii is proving they’re not just another rookie group. Their fresh music, unique visual storytelling, and multi-platform strategy are already setting them apart, and fans can’t wait to see what they bring to the K-pop scene.

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Former S.E.S member Shoo (Yoo Soo Young) warmed hearts as she shared a touching moment with her twin daughters—taking them to the same wholesale market where she once worked during a difficult time in her life.

On May 8, Shoo posted several photos on Instagram showing her spending time with her twin daughters, Ra Hee and Ra Yul, at the Dongdaemun wholesale market. In the caption, she wrote, “Did everyone enjoy the holiday? I feel like I made a memory I’ll never forget for the rest of my life.”

The photos showed Shoo and her daughters smiling brightly while eating and shopping together. Her daughters, now visibly grown up, were even seen wearing similar shoes and clothes as their mom.

Shoo opened up about a painful chapter in her past. “When I was struggling, I once sold clothes I got from Dongdaemun with the help of a friend,” she shared. “I used to go there from night to early morning, picking up fleece clothes, hairpins, and shoes, thinking, ‘My kids would love this if I brought them here.’”

Now that her daughters are older, Shoo finally fulfilled that dream. “We laughed so much while shopping. We bought hairpins, socks, and clothes together,” she said. “They’ve grown so much—they can even wear the same things as me.”

Reflecting on the experience, she added, “Memories of my past flashed before my eyes. I told them how I used to work late at night, carrying heavy bags and walking around for 10 hours straight.”

Shoo emotionally concluded, “I was so happy to show my kids the nighttime world I once worked in.”

Fans who remember Shoo’s twins from The Return of Superman were touched to see how much they’ve grown. Shoo, now a proud mom of three, continues to update fans through her TV appearances and social media, showing her strength as both a mother and former idol.

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