• ZEROBASEONE Makes History with Legendary Japanese Horror Artist Junji Ito for New Song - Fans Can't Stop Talking About the Haunting Cover Art

    ZEROBASEONE (Sung Hanbin, Kim Jiwoong, Zhang Hao, Seok Matthew, Kim Taerae, Ricky, Kim Gyuvin, Park Gunwook, and Han Yujin) has just made K-pop history by teaming up with world-famous Japanese horror manga artist Junji Ito.

    At midnight on January 17, the group surprised fans by dropping the digital cover for their upcoming mini album’s pre-release track, "Doctor! Doctor!" on their official social media.

    The cover, designed by Junji Ito himself, has already taken the internet by storm. Known for his chilling and unique style, Junji Ito created artwork that perfectly captures the intense emotions of being addicted to love. The cover shows a boy clutching his heart while a mysterious doctor looks on, creating an eerie yet mesmerizing vibe.

    This collaboration is groundbreaking, as it marks the first time Junji Ito has ever worked with a K-pop group. Fans are thrilled to see ZEROBASEONE, one of the hottest global K-pop acts, joining forces with a legend in the manga world. The combination of Junji Ito’s dark artistic touch and ZEROBASEONE’s fresh energy is creating major buzz for "Doctor! Doctor!"

    The group has been building excitement with contrasting teasers. Their concept photos show a sweet and playful side of being in love, while the digital cover dives into the darker, obsessive side of love. This duality has fans even more intrigued about the new track.

    "Doctor! Doctor!" is all about comparing love to a fever, with lyrics that express a desperate, burning longing. The song features an easy-listening style that’s catchy and full of energy, perfectly matched with ZEROBASEONE’s vibrant visuals and charm.

    Fans won’t have to wait long to hear it—the pre-release single "Doctor! Doctor!" drops on January 20. And that’s just the beginning! ZEROBASEONE will make their full comeback on February 24 with their fifth mini album.

    Are you ready for ZEROBASEONE’s unique take on love and their stunning collaboration with Junji Ito? Stay tuned.

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  • BTS's Jin Breaks Records Again! Laneige Sees Biggest Sales Ever Thanks to His Star Power

    BTS’s Jin, the global ambassador for Laneige, has once again proven his incredible influence by helping the brand achieve its highest-ever sales record.

    Since expanding into the U.S. market in 2018, Amorepacific’s global beauty brand Laneige has experienced massive growth, largely fueled by the rising popularity of K-pop. However, Laneige hit a new milestone during the Black Friday & Cyber Monday (BFCM) event on Amazon U.S., recording an incredible 127% sales increase compared to last year. Many believe this success is due to Laneige’s decision to select Jin as its first-ever male global ambassador.

    Laneige’s rapid expansion has also had a ripple effect on Amorepacific’s overall sales. For the first time, the company’s sales in the Americas have surpassed those in Greater China, highlighting Jin’s massive brand impact.

    Laneige officially introduced Jin as its global ambassador on September 27, 2023, and his involvement led to an instant surge in product demand. His stunning campaign visuals received an overwhelming response, leading to numerous sold-out products and Laneige topping sales charts worldwide.

    According to WWD Japan, Laneige saw an unexpected sales boom thanks to the "Jin effect." The brand manager of Amorepacific Japan’s Laneige division stated, "With BTS’s Jin joining as an ambassador, sales of 'Cream Skin' lotion have significantly increased. Campaign revenue has doubled from our initial expectations, leading to major brand awareness growth."

    Laneige’s Cream Skin, which was heavily featured in Jin’s global campaign, became an absolute bestseller. It secured the No. 1 sales spot on Japan’s Qoo10 marketplace—not just in beauty, but across all product categories! This cemented Jin’s unstoppable global influence.

    In South Korea, Laneige Cream Skin took over Olive Young’s sales rankings across all gender and age groups. It even sold out in offline stores due to overwhelming demand. The product also dominated the sales charts for seven consecutive days on Laneige’s official U.S. website, earning Jin yet another ‘Sold-Out King’ moment.

    Internationally, the campaign’s success led to immediate sellouts in Hong Kong, the Philippines, and Singapore, while in Indonesia, it had to be restocked after being wiped out. A limited-edition mini photobook offered with Jin’s Laneige Cream Skin purchases instantly sold out on China’s top online marketplaces, Taobao and Tmall.

    But Jin’s selling power doesn’t stop at beauty brands! In July 2023, he became the first global ambassador for FRED, a prestigious French high-jewelry house. As expected, luxury pieces, including a $100,000 necklace, sold out immediately after his campaign launched.

    In August 2023, he was introduced as a global ambassador for Gucci, and his endorsement caused rapid sellouts in South Korea, the U.S., and Japan.

    Jin’s ambassadorship for Alo Yoga also made waves, with WWD reporting that his announcement alone generated $3.6 million in media impact value within just 24 hours! His influence also extends into technology and tourism, as he’s partnered with Dolby and served as Seoul’s tourism ambassador.

    His advertising power is undeniable even in the food industry. In 2022, Jin was selected as the model for Ottogi’s Jin Ramen, and the brand quickly saw its highest-ever ramen export sales. The food industry noted that Korea’s ramen exports experienced a huge boost following BTS’s Jin’s campaign, a trend similar to the worldwide ramen boom triggered by Parasite’s Oscar win in 2020.

    From beauty to luxury fashion, tech, and even food, Jin continues to dominate industries worldwide, proving once again why he is a top-tier global superstar.

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