• Gong Hyo Jin Shocks Fans with Bold Statement: “If ‘Boys Over Flowers’ Aired Now, It Would Get Lee Min Ho Sued!”, You Won’t Believe Why

    Actress Gong Hyo Jin has made an eye-opening comment about the classic drama Boys Over Flowers, starring Lee Min Ho, revealing just how different things would be if it aired today. On January 6, Lee Min Ho and Gong Hyo Jin appeared together on the popular YouTube channel Chanhanhyeong Shindongyeop, where they got real about their roles and more.

    During the episode, Lee Min Ho talked about their new drama Ask the Stars, mentioning that it has some wild elements. He joked, saying, "Our drama features sperm," explaining that the plot involves a chaebol family at risk of extinction because of deteriorating sperm. To save themselves, they go to space to fix it!

    The hosts were clearly shocked, with Shin Dong Yeob calling it "innovative," but Gong Hyo Jin wasn’t done with the surprises. Hesitantly, she responded, "The reason we went to space was... what should I say..." before bluntly adding, "Sex." She explained that the drama covers topics like mating, childbirth, and sex, saying it all comes up very openly.

    Then the conversation took an even more unexpected turn when Lee Min Ho talked about the huge wave of criticism he received for his role in Boys Over Flowers. He shared how his mini homepage was flooded with hateful comments after the first episode aired, especially because his character tortured Geum Jan Di. Lee Min Ho said, "Around 600,000 people came and cursed me out. But after the second episode, the hate turned into affection."

    Gong Hyo Jin couldn't help but comment, "If it aired now, you'd be sued," to which Lee Min Ho humorously replied, "It wouldn’t even be a lawsuit, I wouldn’t even be able to appear on the broadcast."

    The two actors also reminisced about the memes that still follow Lee Min Ho, including the infamous fire extinguisher incident. Lee Min Ho even admitted, "Looking at my hair back then, even I think I wasn't in my right mind. I went to the audition with that hair. I was desperate."

    Of course, the fun didn’t stop there! The two actors joked about their YouTube viewership, with Lee Min Ho revealing, "Gong Hyo Jin is the one who really cares about those things. People think I would care, but I don’t. She’s the one who pays attention to that." Gong Hyo Jin playfully urged Lee Min Ho, "You should become a meme," causing everyone to laugh.

    In a hilarious moment, Gong Hyo Jin even wondered aloud, "Should we just dance or something?" to which Shin Dong Yeob teased, "You two dancing would be so boring. Becoming a meme is way more fun," making everyone burst into laughter once again.

    It’s clear that the dynamic between Gong Hyo Jin and Lee Min Ho is full of surprises and laughter, and their fans can’t get enough of it.

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  • BTS's Jin Breaks Records Again! Laneige Sees Biggest Sales Ever Thanks to His Star Power

    BTS’s Jin, the global ambassador for Laneige, has once again proven his incredible influence by helping the brand achieve its highest-ever sales record.

    Since expanding into the U.S. market in 2018, Amorepacific’s global beauty brand Laneige has experienced massive growth, largely fueled by the rising popularity of K-pop. However, Laneige hit a new milestone during the Black Friday & Cyber Monday (BFCM) event on Amazon U.S., recording an incredible 127% sales increase compared to last year. Many believe this success is due to Laneige’s decision to select Jin as its first-ever male global ambassador.

    Laneige’s rapid expansion has also had a ripple effect on Amorepacific’s overall sales. For the first time, the company’s sales in the Americas have surpassed those in Greater China, highlighting Jin’s massive brand impact.

    Laneige officially introduced Jin as its global ambassador on September 27, 2023, and his involvement led to an instant surge in product demand. His stunning campaign visuals received an overwhelming response, leading to numerous sold-out products and Laneige topping sales charts worldwide.

    According to WWD Japan, Laneige saw an unexpected sales boom thanks to the "Jin effect." The brand manager of Amorepacific Japan’s Laneige division stated, "With BTS’s Jin joining as an ambassador, sales of 'Cream Skin' lotion have significantly increased. Campaign revenue has doubled from our initial expectations, leading to major brand awareness growth."

    Laneige’s Cream Skin, which was heavily featured in Jin’s global campaign, became an absolute bestseller. It secured the No. 1 sales spot on Japan’s Qoo10 marketplace—not just in beauty, but across all product categories! This cemented Jin’s unstoppable global influence.

    In South Korea, Laneige Cream Skin took over Olive Young’s sales rankings across all gender and age groups. It even sold out in offline stores due to overwhelming demand. The product also dominated the sales charts for seven consecutive days on Laneige’s official U.S. website, earning Jin yet another ‘Sold-Out King’ moment.

    Internationally, the campaign’s success led to immediate sellouts in Hong Kong, the Philippines, and Singapore, while in Indonesia, it had to be restocked after being wiped out. A limited-edition mini photobook offered with Jin’s Laneige Cream Skin purchases instantly sold out on China’s top online marketplaces, Taobao and Tmall.

    But Jin’s selling power doesn’t stop at beauty brands! In July 2023, he became the first global ambassador for FRED, a prestigious French high-jewelry house. As expected, luxury pieces, including a $100,000 necklace, sold out immediately after his campaign launched.

    In August 2023, he was introduced as a global ambassador for Gucci, and his endorsement caused rapid sellouts in South Korea, the U.S., and Japan.

    Jin’s ambassadorship for Alo Yoga also made waves, with WWD reporting that his announcement alone generated $3.6 million in media impact value within just 24 hours! His influence also extends into technology and tourism, as he’s partnered with Dolby and served as Seoul’s tourism ambassador.

    His advertising power is undeniable even in the food industry. In 2022, Jin was selected as the model for Ottogi’s Jin Ramen, and the brand quickly saw its highest-ever ramen export sales. The food industry noted that Korea’s ramen exports experienced a huge boost following BTS’s Jin’s campaign, a trend similar to the worldwide ramen boom triggered by Parasite’s Oscar win in 2020.

    From beauty to luxury fashion, tech, and even food, Jin continues to dominate industries worldwide, proving once again why he is a top-tier global superstar.

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