Lee Young Ji Steps Up with a Heartfelt Donation for Jeju Air Tragedy Victims: "My Small Support for Their Immense Sorrow"
Singer Lee Young Ji has touched hearts with her thoughtful gesture of donating 20 million KRW to support the victims of the recent Jeju Air tragedy.
On January 3, Lee Young Ji took to social media to share her feelings about the devastating incident. She wrote, "I cannot fully grasp the immense sorrow, so I send my condolences through this small act of support."
She backed her words with action by donating 10 million KRW each to the Korean Red Cross Jeju Air and the Warm Day Foundation, for a total of 20 million KRW. Alongside her receipts, she added, "I sincerely pray for the repose of all the victims," showing her deep compassion for those affected.
Lee Young Ji, who is currently hosting KBS 2TV’s The Seasons: Lee Young Ji’s Rainbow, also reflected the national mourning spirit through her work. The January 3 episode of her show was canceled in honor of the victims, further emphasizing her solidarity during this difficult time.
The Jeju Air tragedy occurred on December 29 at approximately 9:03 a.m., when flight 7C 2216, traveling from Bangkok, Thailand, collided with an outer wall while attempting to land at Muan International Airport. The horrific crash caused an explosion, resulting in the tragic loss of 179 lives out of the 181 onboard, with only two crew members surviving.
Fans and netizens praised Lee Young Ji for her kind and thoughtful actions, with many sharing messages of gratitude for her meaningful contribution. Her gesture serves as a reminder of the importance of coming together in times of grief to support those in need.
BTS's Jin Breaks Records Again! Laneige Sees Biggest Sales Ever Thanks to His Star Power
BTS’s Jin, the global ambassador for Laneige, has once again proven his incredible influence by helping the brand achieve its highest-ever sales record.
Since expanding into the U.S. market in 2018, Amorepacific’s global beauty brand Laneige has experienced massive growth, largely fueled by the rising popularity of K-pop. However, Laneige hit a new milestone during the Black Friday & Cyber Monday (BFCM) event on Amazon U.S., recording an incredible 127% sales increase compared to last year. Many believe this success is due to Laneige’s decision to select Jin as its first-ever male global ambassador.
Laneige’s rapid expansion has also had a ripple effect on Amorepacific’s overall sales. For the first time, the company’s sales in the Americas have surpassed those in Greater China, highlighting Jin’s massive brand impact.
Laneige officially introduced Jin as its global ambassador on September 27, 2023, and his involvement led to an instant surge in product demand. His stunning campaign visuals received an overwhelming response, leading to numerous sold-out products and Laneige topping sales charts worldwide.
According to WWD Japan, Laneige saw an unexpected sales boom thanks to the "Jin effect." The brand manager of Amorepacific Japan’s Laneige division stated, "With BTS’s Jin joining as an ambassador, sales of 'Cream Skin' lotion have significantly increased. Campaign revenue has doubled from our initial expectations, leading to major brand awareness growth."
Laneige’s Cream Skin, which was heavily featured in Jin’s global campaign, became an absolute bestseller. It secured the No. 1 sales spot on Japan’s Qoo10 marketplace—not just in beauty, but across all product categories! This cemented Jin’s unstoppable global influence.
In South Korea, Laneige Cream Skin took over Olive Young’s sales rankings across all gender and age groups. It even sold out in offline stores due to overwhelming demand. The product also dominated the sales charts for seven consecutive days on Laneige’s official U.S. website, earning Jin yet another ‘Sold-Out King’ moment.
Internationally, the campaign’s success led to immediate sellouts in Hong Kong, the Philippines, and Singapore, while in Indonesia, it had to be restocked after being wiped out. A limited-edition mini photobook offered with Jin’s Laneige Cream Skin purchases instantly sold out on China’s top online marketplaces, Taobao and Tmall.
But Jin’s selling power doesn’t stop at beauty brands! In July 2023, he became the first global ambassador for FRED, a prestigious French high-jewelry house. As expected, luxury pieces, including a $100,000 necklace, sold out immediately after his campaign launched.
In August 2023, he was introduced as a global ambassador for Gucci, and his endorsement caused rapid sellouts in South Korea, the U.S., and Japan.
Jin’s ambassadorship for Alo Yoga also made waves, with WWD reporting that his announcement alone generated $3.6 million in media impact value within just 24 hours! His influence also extends into technology and tourism, as he’s partnered with Dolby and served as Seoul’s tourism ambassador.
His advertising power is undeniable even in the food industry. In 2022, Jin was selected as the model for Ottogi’s Jin Ramen, and the brand quickly saw its highest-ever ramen export sales. The food industry noted that Korea’s ramen exports experienced a huge boost following BTS’s Jin’s campaign, a trend similar to the worldwide ramen boom triggered by Parasite’s Oscar win in 2020.
From beauty to luxury fashion, tech, and even food, Jin continues to dominate industries worldwide, proving once again why he is a top-tier global superstar.