• ATEEZ’s GOLDEN HOUR: Part.2 Breaks Records with 4-Week Streak on U.S. & UK Charts

    ATEEZ continues to prove their global dominance with GOLDEN HOUR: Part.2 as the group makes waves on major music charts worldwide.

    On December 13th (local time), ATEEZ’s 11th mini album made its mark by ranking 92nd on the Official Scottish Albums Chart in the UK, keeping a strong hold on the chart for four consecutive weeks since its release. The album first entered the UK chart on November 22, continuing to perform impressively.

    Meanwhile, in the U.S., ATEEZ is riding high with GOLDEN HOUR: Part.2, maintaining its position on the Billboard charts for four weeks straight. The album ranked 4th on the World Albums chart, 20th on the Top Current Album Sales chart, and 28th on the Top Album Sales chart in the latest Billboard update (week of December 21). The title track, "Ice On My Teeth," also saw a boost, jumping six spots to reach 3rd place on the World Digital Song Sales chart, proving the track’s enduring popularity.

    Billboard’s year-end charts, released on December 13, further highlighted ATEEZ’s success. The group ranked 4th on both the World Albums Artist chart and the Top Album Sales Artist chart. Their second full album THE WORLD EP.FIN: WILL ranked 6th on the World Albums chart and 17th on the Top Album Sales chart, while their 10th mini album GOLDEN HOUR: Part.1 secured 19th place. ATEEZ’s agency, KQ Entertainment, also made its mark by ranking 5th on the World Albums Imprint chart.

    To celebrate the continued success of GOLDEN HOUR: Part.2, ATEEZ released a special behind-the-scenes video of the track "Enough" on their official YouTube channel on December 17. The video gave fans an inside look at the members offstage, sharing their heartfelt appreciation for the support they've received.

    ATEEZ’s impressive global presence continues to soar, showing no signs of slowing down anytime soon!

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  • BTS's Jin Breaks Records Again! Laneige Sees Biggest Sales Ever Thanks to His Star Power

    BTS’s Jin, the global ambassador for Laneige, has once again proven his incredible influence by helping the brand achieve its highest-ever sales record.

    Since expanding into the U.S. market in 2018, Amorepacific’s global beauty brand Laneige has experienced massive growth, largely fueled by the rising popularity of K-pop. However, Laneige hit a new milestone during the Black Friday & Cyber Monday (BFCM) event on Amazon U.S., recording an incredible 127% sales increase compared to last year. Many believe this success is due to Laneige’s decision to select Jin as its first-ever male global ambassador.

    Laneige’s rapid expansion has also had a ripple effect on Amorepacific’s overall sales. For the first time, the company’s sales in the Americas have surpassed those in Greater China, highlighting Jin’s massive brand impact.

    Laneige officially introduced Jin as its global ambassador on September 27, 2023, and his involvement led to an instant surge in product demand. His stunning campaign visuals received an overwhelming response, leading to numerous sold-out products and Laneige topping sales charts worldwide.

    According to WWD Japan, Laneige saw an unexpected sales boom thanks to the "Jin effect." The brand manager of Amorepacific Japan’s Laneige division stated, "With BTS’s Jin joining as an ambassador, sales of 'Cream Skin' lotion have significantly increased. Campaign revenue has doubled from our initial expectations, leading to major brand awareness growth."

    Laneige’s Cream Skin, which was heavily featured in Jin’s global campaign, became an absolute bestseller. It secured the No. 1 sales spot on Japan’s Qoo10 marketplace—not just in beauty, but across all product categories! This cemented Jin’s unstoppable global influence.

    In South Korea, Laneige Cream Skin took over Olive Young’s sales rankings across all gender and age groups. It even sold out in offline stores due to overwhelming demand. The product also dominated the sales charts for seven consecutive days on Laneige’s official U.S. website, earning Jin yet another ‘Sold-Out King’ moment.

    Internationally, the campaign’s success led to immediate sellouts in Hong Kong, the Philippines, and Singapore, while in Indonesia, it had to be restocked after being wiped out. A limited-edition mini photobook offered with Jin’s Laneige Cream Skin purchases instantly sold out on China’s top online marketplaces, Taobao and Tmall.

    But Jin’s selling power doesn’t stop at beauty brands! In July 2023, he became the first global ambassador for FRED, a prestigious French high-jewelry house. As expected, luxury pieces, including a $100,000 necklace, sold out immediately after his campaign launched.

    In August 2023, he was introduced as a global ambassador for Gucci, and his endorsement caused rapid sellouts in South Korea, the U.S., and Japan.

    Jin’s ambassadorship for Alo Yoga also made waves, with WWD reporting that his announcement alone generated $3.6 million in media impact value within just 24 hours! His influence also extends into technology and tourism, as he’s partnered with Dolby and served as Seoul’s tourism ambassador.

    His advertising power is undeniable even in the food industry. In 2022, Jin was selected as the model for Ottogi’s Jin Ramen, and the brand quickly saw its highest-ever ramen export sales. The food industry noted that Korea’s ramen exports experienced a huge boost following BTS’s Jin’s campaign, a trend similar to the worldwide ramen boom triggered by Parasite’s Oscar win in 2020.

    From beauty to luxury fashion, tech, and even food, Jin continues to dominate industries worldwide, proving once again why he is a top-tier global superstar.

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