• Seo Ye Ji Announces First Fan Meeting After 11 Years, Will She Address Past Controversies?

    Actress Seo Ye Ji is preparing to meet fans for the first time in her career, marking a big step back into the spotlight since facing personal controversies.

    On December 3, her agency Sublime confirmed that Seo Ye Ji will hold her first-ever fan meeting, titled "2024 Seo Ye Ji 1st Fan Meeting 'FEDORA'" on December 29. The event will take place at Seongam Art Hall in Nonhyeon-dong, Gangnam, Seoul, and fans are already buzzing with excitement.

    The official poster for the event shows Seo Ye Ji dressed in a bold red top with a stylish fur-adorned hat, radiating warmth and charm just in time for the festive season. Fans from both Korea and overseas are looking forward to spending a special evening with the actress.

    This fan meeting is particularly significant as it comes after a series of controversies that brought Seo Ye Ji under public scrutiny. In April 2021, she was accused of gaslighting her ex-boyfriend, actor Kim Jung Hyun, and faced additional allegations of school bullying and academic fraud. While the backlash was intense, she made her acting comeback in 2022 with the tvN drama Eve.

    However, promotional events for the show, including its press conference, were notably absent.

    Now, after joining Sublime in June this year, Seo Ye Ji appears ready for a fresh start. The actress has been slowly reconnecting with fans through social media updates and appearances, including attending a beauty brand event in August.

    As the fan meeting approaches, there’s growing curiosity about whether Seo Ye Ji will address the controversies or keep the focus on celebrating her 11-year journey in the entertainment industry.

    Sublime shared, “Seo Ye Ji has planned special performances and diverse content to make this event a memorable gift for her fans.” The fan meeting will take place in two sessions on December 29, at 2 PM and 6 PM. Tickets go on sale starting December 4 at 7 PM.

    This event is set to be a major moment for Seo Ye Ji and her supporters, marking a new chapter in her career.

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  • BTS's Jin Breaks Records Again! Laneige Sees Biggest Sales Ever Thanks to His Star Power

    BTS’s Jin, the global ambassador for Laneige, has once again proven his incredible influence by helping the brand achieve its highest-ever sales record.

    Since expanding into the U.S. market in 2018, Amorepacific’s global beauty brand Laneige has experienced massive growth, largely fueled by the rising popularity of K-pop. However, Laneige hit a new milestone during the Black Friday & Cyber Monday (BFCM) event on Amazon U.S., recording an incredible 127% sales increase compared to last year. Many believe this success is due to Laneige’s decision to select Jin as its first-ever male global ambassador.

    Laneige’s rapid expansion has also had a ripple effect on Amorepacific’s overall sales. For the first time, the company’s sales in the Americas have surpassed those in Greater China, highlighting Jin’s massive brand impact.

    Laneige officially introduced Jin as its global ambassador on September 27, 2023, and his involvement led to an instant surge in product demand. His stunning campaign visuals received an overwhelming response, leading to numerous sold-out products and Laneige topping sales charts worldwide.

    According to WWD Japan, Laneige saw an unexpected sales boom thanks to the "Jin effect." The brand manager of Amorepacific Japan’s Laneige division stated, "With BTS’s Jin joining as an ambassador, sales of 'Cream Skin' lotion have significantly increased. Campaign revenue has doubled from our initial expectations, leading to major brand awareness growth."

    Laneige’s Cream Skin, which was heavily featured in Jin’s global campaign, became an absolute bestseller. It secured the No. 1 sales spot on Japan’s Qoo10 marketplace—not just in beauty, but across all product categories! This cemented Jin’s unstoppable global influence.

    In South Korea, Laneige Cream Skin took over Olive Young’s sales rankings across all gender and age groups. It even sold out in offline stores due to overwhelming demand. The product also dominated the sales charts for seven consecutive days on Laneige’s official U.S. website, earning Jin yet another ‘Sold-Out King’ moment.

    Internationally, the campaign’s success led to immediate sellouts in Hong Kong, the Philippines, and Singapore, while in Indonesia, it had to be restocked after being wiped out. A limited-edition mini photobook offered with Jin’s Laneige Cream Skin purchases instantly sold out on China’s top online marketplaces, Taobao and Tmall.

    But Jin’s selling power doesn’t stop at beauty brands! In July 2023, he became the first global ambassador for FRED, a prestigious French high-jewelry house. As expected, luxury pieces, including a $100,000 necklace, sold out immediately after his campaign launched.

    In August 2023, he was introduced as a global ambassador for Gucci, and his endorsement caused rapid sellouts in South Korea, the U.S., and Japan.

    Jin’s ambassadorship for Alo Yoga also made waves, with WWD reporting that his announcement alone generated $3.6 million in media impact value within just 24 hours! His influence also extends into technology and tourism, as he’s partnered with Dolby and served as Seoul’s tourism ambassador.

    His advertising power is undeniable even in the food industry. In 2022, Jin was selected as the model for Ottogi’s Jin Ramen, and the brand quickly saw its highest-ever ramen export sales. The food industry noted that Korea’s ramen exports experienced a huge boost following BTS’s Jin’s campaign, a trend similar to the worldwide ramen boom triggered by Parasite’s Oscar win in 2020.

    From beauty to luxury fashion, tech, and even food, Jin continues to dominate industries worldwide, proving once again why he is a top-tier global superstar.

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