IVE's Jang Wonyoung selected as a new ambassador for Kérastase hair care products
Hair & scalp care brand Kérastase has selected IVE's Jang Wonyoung, an icon of the 4th generation K-POP, as their brand ambassador.
Kérastase announced that they chose Jang Wonyoung as their ambassador because her healthy and bright image, and above all, her beautiful hair aligns with the image that the brand pursues.
In the campaign photoshoot, Jang Wonyoung showcased healthy and voluminous hair without any damage using Kérastase's representative products, Thermique and Elixir Ultime, and presented various hair stylings.
A Kérastase official said, "We are pleased to be with Jang Wonyoung, who exudes confident and bold charm," and asked for a lot of interest in the various hair stylings that can be seen in this photoshoot.
Former S.E.S Shoo brings her twin daughters to a night market and reveals emotional story: “I once sold clothes just to get by”
Former S.E.S member Shoo (Yoo Soo Young) warmed hearts as she shared a touching moment with her twin daughters—taking them to the same wholesale market where she once worked during a difficult time in her life.
On May 8, Shoo posted several photos on Instagram showing her spending time with her twin daughters, Ra Hee and Ra Yul, at the Dongdaemun wholesale market. In the caption, she wrote, “Did everyone enjoy the holiday? I feel like I made a memory I’ll never forget for the rest of my life.”
The photos showed Shoo and her daughters smiling brightly while eating and shopping together. Her daughters, now visibly grown up, were even seen wearing similar shoes and clothes as their mom.
Shoo opened up about a painful chapter in her past. “When I was struggling, I once sold clothes I got from Dongdaemun with the help of a friend,” she shared. “I used to go there from night to early morning, picking up fleece clothes, hairpins, and shoes, thinking, ‘My kids would love this if I brought them here.’”
Now that her daughters are older, Shoo finally fulfilled that dream. “We laughed so much while shopping. We bought hairpins, socks, and clothes together,” she said. “They’ve grown so much—they can even wear the same things as me.”
Reflecting on the experience, she added, “Memories of my past flashed before my eyes. I told them how I used to work late at night, carrying heavy bags and walking around for 10 hours straight.”
Shoo emotionally concluded, “I was so happy to show my kids the nighttime world I once worked in.”
Fans who remember Shoo’s twins from The Return of Superman were touched to see how much they’ve grown. Shoo, now a proud mom of three, continues to update fans through her TV appearances and social media, showing her strength as both a mother and former idol.
