Solo artist Choi Yena (YENA) is continuing to attract attention in the advertising industry after being officially selected as the new model for Albamon's winter brand campaign.

On November 6, her agency, YH Entertainment, announced that Choi Yena had been chosen to represent Albamon, a popular part-time job search platform in South Korea.

The singer will lead the company's new winter campaign, *Good Part-Time Jobs Start with Albamon*, bringing her cheerful personality and positive energy to the brand's advertisements.

According to an Albamon representative, Choi Yena was selected because her friendly and approachable image matches the company's message.

*"We felt that her image as someone employers would want to hire and part-time workers would enjoy working alongside fits well with our brand,"* the representative explained.

Choi Yena also expressed her excitement about joining the campaign, particularly because it focuses on people beginning their first part-time jobs.

*"Starting something new is always exciting but also nerve-racking. I think people beginning their first part-time job feel the same way,"* she shared.

She added, *"I'm happy that I can bring positive energy to their first step. I hope everyone finds a job that suits them."*

Alongside the announcement, Albamon released a teaser video featuring Choi Yena with rapper and actor Swings.

The unexpected pairing caught attention as the two showed their playful chemistry in the campaign preview.

The latest partnership adds to Choi Yena's growing list of advertising projects.

Known for her colorful concepts, catchy songs, and energetic performances, the singer has represented brands across several industries, including fashion, gaming, wireless earphones, hair care, and skincare.

Her continued involvement in advertising reflects her appeal among younger consumers, particularly those in their teens and twenties.

Meanwhile, Choi Yena is also preparing for a new music release.

On November 17, she is scheduled to release her remake of *Sakuranbo*, the popular 2003 song originally performed by Japanese singer Ai Otsuka.

With another advertising campaign secured and new music on the way, Choi Yena continues to expand her activities beyond the music stage.