EVNNE Teases EPIC Comeback with First Concept Photos for HOT MESS — Fans Can't Get Enough of Their Chic, Relaxed Vibes
Boy group EVNNE is back and ready to leave fans in awe with their stunning transformation for their 4th mini album, HOT MESS!
On January 14, EVNNE took to their official SNS accounts to share the first-look concept photos for the Sowing version of their upcoming album. And trust us, it’s a vibe you don’t want to miss!
The group concept photos were released with the theme “Sowing,” which suggests a countryside feel. But here’s the twist—the scene was actually created on a set, blending a rural touch with modern flair.
The backdrop gives off Western vibes, and the group looks effortlessly chic in warm, brown-toned outfits that show off their style versatility. They totally nailed that relaxed yet fashionable look.
The unit concept photos are where things get even more exciting. Keita, Yoo Seung-eon, and Moon Jeong-hyun brought a deep, reflective vibe to their shots, gazing into the camera with intensity and paired with props that added a unique contrast.
Then there’s the unit with Park Han-bin, Lee Jeong-hyun, Ji Yun-seo, and Park Ji-hoo. Their soft smiles and laid-back poses bring a refreshing warmth to the photos, giving off an overall sweet and endearing energy that fans are loving.
Fans are buzzing with excitement over these sneak peeks, and EVNNE’s upcoming album HOT MESS is definitely shaping up to be a masterpiece. The album, dropping on February 10th at 6 PM, carries a dual meaning—one that reflects chaos or messiness but also reveals hidden charm the more you look at it. Sounds intriguing, right?
Stay tuned for more concept photos and updates as EVNNE prepares for their highly anticipated comeback.
BTS's Jin Breaks Records Again! Laneige Sees Biggest Sales Ever Thanks to His Star Power
BTS’s Jin, the global ambassador for Laneige, has once again proven his incredible influence by helping the brand achieve its highest-ever sales record.
Since expanding into the U.S. market in 2018, Amorepacific’s global beauty brand Laneige has experienced massive growth, largely fueled by the rising popularity of K-pop. However, Laneige hit a new milestone during the Black Friday & Cyber Monday (BFCM) event on Amazon U.S., recording an incredible 127% sales increase compared to last year. Many believe this success is due to Laneige’s decision to select Jin as its first-ever male global ambassador.
Laneige’s rapid expansion has also had a ripple effect on Amorepacific’s overall sales. For the first time, the company’s sales in the Americas have surpassed those in Greater China, highlighting Jin’s massive brand impact.
Laneige officially introduced Jin as its global ambassador on September 27, 2023, and his involvement led to an instant surge in product demand. His stunning campaign visuals received an overwhelming response, leading to numerous sold-out products and Laneige topping sales charts worldwide.
According to WWD Japan, Laneige saw an unexpected sales boom thanks to the "Jin effect." The brand manager of Amorepacific Japan’s Laneige division stated, "With BTS’s Jin joining as an ambassador, sales of 'Cream Skin' lotion have significantly increased. Campaign revenue has doubled from our initial expectations, leading to major brand awareness growth."
Laneige’s Cream Skin, which was heavily featured in Jin’s global campaign, became an absolute bestseller. It secured the No. 1 sales spot on Japan’s Qoo10 marketplace—not just in beauty, but across all product categories! This cemented Jin’s unstoppable global influence.
In South Korea, Laneige Cream Skin took over Olive Young’s sales rankings across all gender and age groups. It even sold out in offline stores due to overwhelming demand. The product also dominated the sales charts for seven consecutive days on Laneige’s official U.S. website, earning Jin yet another ‘Sold-Out King’ moment.
Internationally, the campaign’s success led to immediate sellouts in Hong Kong, the Philippines, and Singapore, while in Indonesia, it had to be restocked after being wiped out. A limited-edition mini photobook offered with Jin’s Laneige Cream Skin purchases instantly sold out on China’s top online marketplaces, Taobao and Tmall.
But Jin’s selling power doesn’t stop at beauty brands! In July 2023, he became the first global ambassador for FRED, a prestigious French high-jewelry house. As expected, luxury pieces, including a $100,000 necklace, sold out immediately after his campaign launched.
In August 2023, he was introduced as a global ambassador for Gucci, and his endorsement caused rapid sellouts in South Korea, the U.S., and Japan.
Jin’s ambassadorship for Alo Yoga also made waves, with WWD reporting that his announcement alone generated $3.6 million in media impact value within just 24 hours! His influence also extends into technology and tourism, as he’s partnered with Dolby and served as Seoul’s tourism ambassador.
His advertising power is undeniable even in the food industry. In 2022, Jin was selected as the model for Ottogi’s Jin Ramen, and the brand quickly saw its highest-ever ramen export sales. The food industry noted that Korea’s ramen exports experienced a huge boost following BTS’s Jin’s campaign, a trend similar to the worldwide ramen boom triggered by Parasite’s Oscar win in 2020.
From beauty to luxury fashion, tech, and even food, Jin continues to dominate industries worldwide, proving once again why he is a top-tier global superstar.
