Actor Byun Woo Seok has started the new year with a huge accomplishment, securing the No. 1 spot in the January 2025 Advertisement Model Brand Reputation Rankings. His dominance hints at yet another successful year ahead!

On January 2, the Korea Corporate Reputation Research Institute revealed that Byun Woo Seok topped the rankings for advertisement models. Following him were football star Son Heung Min in second place and singer Lim Young Woong in third.

Byun Woo Seok’s impressive brand reputation score was 3,336,641, showing an 8.71% increase from his December score of 3,069,433. His participation index, media index, communication index, and community index all contributed to his impressive total.

Director Koo Chang Hwan of the Korea Corporate Reputation Research Institute shared, "Byun Woo Seok’s advertisement brand is associated with words like ‘warm,’ ‘kind,’ and ‘sweet.’ Popular keywords include ‘NongHyup Bank,’ ‘EDIYA Coffee,’ and ‘Kyochon Chicken.’ The positive sentiment for Byun Woo Seok’s advertisement brand is an outstanding 93.87%."

In addition to this victory, Byun Woo Seok made headlines recently at the 9th Asia Artist Awards (AAA 2024) held on December 27 in Bangkok. He took home an impressive six awards, including Popularity Award, Asia Celebrity Award, Best Artist Award, Best Couple Award, Best OST Award, and Actor of the Year.

The Korea Corporate Reputation Research Institute based its analysis on over 32 million pieces of big data related to advertisement model brands collected between December 2, 2024, and January 2, 2025. The total amount of data analyzed decreased by 16.11% compared to the previous month.

The advertisement model brand reputation index is calculated using big data to assess how consumer online behavior influences brand engagement. The ranking factors in participation, media exposure, communication, and community involvement with the brands associated with the models.

Byun Woo Seok’s rise to the top continues a string of successes, and he’s not alone at the top! The full list of the January 2025 Advertisement Model Brand Reputation Rankings includes big names like Son Heung Min, Lim Young Woong, aespa, Cha Eun Woo, BTS, BLACKPINK, and many more stars from various industries.

With this massive achievement and his incredible success at the Asia Artist Awards, Byun Woo Seok is truly one to watch in 2025!

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IVE's Jang Wonyoung is proving that she’s always ready to shine, even when she’s just lying down.

On May 1, Jang Wonyoung shared new photos on Instagram with the caption, “I left my love there, and brought your love here.” The post quickly grabbed attention for her effortless beauty and dedication.

In the photos, the idol is seen reclining comfortably in a van seat, holding two bottles of a Vietnamese drink brand she’s currently modeling for. She struck a pose with both hands while lying down, showing off her signature long legs.

Dressed in a purple halter-neck top and a mini skirt, Jang Wonyoung showed off a chic but fresh expression that had fans swooning. Despite being in a relaxed pose, she still gave off professional model vibes, proving her star power once again.

Fans couldn’t stop praising her flawless visuals and commitment to every brand she works with.

Meanwhile, IVE released their third EP album “IVE Switch” back in February and are continuing promotions both in Korea and overseas.

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