MBN's new romantic comedy What a Boss Wants, starring Sung Hoon, Oh Se Young, and Lee Jung Shin, is showing a different picture overseas as its international streaming achievements contrast with its weak television ratings in South Korea.
According to Nielsen Korea, the drama premiered on November 11 with a nationwide rating of 1.29%, before dropping to 0.97% for its second episode on November 12.
Despite the decline in Korean television viewership, What a Boss Wants has started gaining attention on streaming platforms.
The drama reportedly reached No. 1 on Japan's Lemino platform in the Korean and Asian content category during its first week of release.
In South Korea, the series also entered the rankings of major streaming services, reaching No. 3 on Wavve and No. 9 on Netflix, according to reports released on November 14.
The difference between its television ratings and streaming rankings has drawn attention to the drama's early performance across different platforms.
Even before its premiere, What a Boss Wants had secured international distribution deals covering approximately 190 countries.
Rakuten Viki is handling distribution across several regions, including North America, Latin America, Europe, Oceania, the Middle East, India, and Southeast Asia. Other distribution partners cover Japan, Taiwan, and Russia.
The drama follows a wealthy businessman, played by Sung Hoon, whose carefully planned life changes after meeting an indie band vocalist, played by Oh Se Young. Lee Jung Shin also stars in the romantic comedy, adding to the story's central relationships.
Although its Korean television ratings remain below expectations, the drama's reported streaming rankings and extensive international distribution suggest opportunities to reach audiences beyond traditional television.
With only two episodes aired so far, attention is now turning to whether What a Boss Wants can maintain its early overseas streaming momentum and improve its domestic television ratings.
What a Boss Wants airs every Wednesday and Thursday on MBN and is available through selected streaming platforms, including Netflix, TVING, Wavve, and Rakuten Viki, depending on the region.
MBN's new romantic comedy What a Boss Wants, starring Sung Hoon, Oh Se Young, and Lee Jung Shin, is showing a different picture overseas as its international streaming achievements contrast with its weak television ratings in South Korea.
According to Nielsen Korea, the drama premiered on November 11 with a nationwide rating of 1.29%, before dropping to 0.97% for its second episode on November 12.
Despite the decline in Korean television viewership, What a Boss Wants has started gaining attention on streaming platforms.
The drama reportedly reached No. 1 on Japan's Lemino platform in the Korean and Asian content category during its first week of release.
In South Korea, the series also entered the rankings of major streaming services, reaching No. 3 on Wavve and No. 9 on Netflix, according to reports released on November 14.
The difference between its television ratings and streaming rankings has drawn attention to the drama's early performance across different platforms.
Even before its premiere, What a Boss Wants had secured international distribution deals covering approximately 190 countries.
Rakuten Viki is handling distribution across several regions, including North America, Latin America, Europe, Oceania, the Middle East, India, and Southeast Asia. Other distribution partners cover Japan, Taiwan, and Russia.
The drama follows a wealthy businessman, played by Sung Hoon, whose carefully planned life changes after meeting an indie band vocalist, played by Oh Se Young. Lee Jung Shin also stars in the romantic comedy, adding to the story's central relationships.
Although its Korean television ratings remain below expectations, the drama's reported streaming rankings and extensive international distribution suggest opportunities to reach audiences beyond traditional television.
With only two episodes aired so far, attention is now turning to whether What a Boss Wants can maintain its early overseas streaming momentum and improve its domestic television ratings.
What a Boss Wants airs every Wednesday and Thursday on MBN and is available through selected streaming platforms, including Netflix, TVING, Wavve, and Rakuten Viki, depending on the region.
