BTS member Jimin is attracting attention in Chile after his choice of traditional clothing during the group's world tour reportedly led to a surge in demand for locally made garments.
During BTS' ARIRANG world tour concert in Santiago, Chile, on October 17, Jimin wore a bright blue manta, a traditional Chilean garment worn over the shoulders, along with a chupalla, a type of traditional hat.
The outfit, which is associated with Chile's traditional huaso culture, quickly became a topic of discussion among fans and local media.
According to reports from Chilean broadcasters, the blue manta worn by Jimin gained popularity following the concert, with local sellers experiencing increased interest in similar clothing.
Chilean public broadcaster TVN highlighted Jimin's appearance in the traditional outfit and reported that the garment had sold out in all available sizes.
The broadcaster also referred to the growing attention surrounding the singer and the blue manta, with the nickname “Manta Jimin” appearing in coverage of the trend.
Meanwhile, Chilean television program Turno AM discussed the growing demand for the traditional garment.
The program described Jimin's influence as a commercial phenomenon, noting that consumers were purchasing blue mantas made by local artisans.
The attention also reached MantasChile, a Chilean handicraft business that produces traditional clothing.
According to reports, the company shared videos of the garment's production process on social media and began preparing additional stock after the blue manta sold out.
The product was reportedly listed online in three sizes, with all three marked as sold out. Interest in international shipping was also reported.
However, specific sales figures and the overall financial impact on Chile's local economy have not been publicly confirmed.
The growing interest has also brought attention to the cultural background of the outfit.
A manta is a traditional woven garment associated with Chilean rural clothing, particularly the huaso tradition. The chupalla, meanwhile, is a hat commonly worn as part of traditional Chilean attire.
By wearing the outfit during BTS' concert, Jimin helped introduce the traditional clothing to more international fans, while local media highlighted the craftsmanship behind the garments.
The reported sellouts have become another example of how BTS members' fashion choices can attract attention beyond the music industry.
With local artisans reportedly increasing production to meet demand, Jimin's blue manta has become one of the memorable fashion moments from BTS' recent visit to Chile.
