SEVENTEEN’s Jeonghan has been selected as the new global brand ambassador for niche fragrance brand SW19.
On October 1, SW19 announced Jeonghan as its latest global ambassador, highlighting his distinctive image and international influence as key reasons behind the decision.
The brand explained, “We focused on Jeonghan’s mysterious yet delicate atmosphere and his diverse charms that cannot be defined by a single image.”
SW19 added that Jeonghan’s ability to show different sides of himself throughout his career naturally matches the identity and world of the fragrance brand.
A representative also pointed to Jeonghan’s long-running global activities as a member of SEVENTEEN, saying, “Jeonghan has built broad recognition and influence in various countries through his global activities with SEVENTEEN.”
The company said his appointment is expected to support its efforts to expand its presence in overseas markets.
Along with the announcement, SW19 unveiled its main campaign featuring Jeonghan. Additional campaign content with the SEVENTEEN member is expected to be released gradually.
With his new appointment, Jeonghan adds another global brand partnership to his activities while representing SW19 as the fragrance label looks to reach a wider international audience.
