BTS’s Jungkook is showing how even an everyday sound can become part of a performance in Calvin Klein’s latest campaign.
On September 16, Calvin Klein unveiled the third chapter of its 2026 fall Feel the Fit campaign featuring global ambassador Jungkook.
Directed by Renell Medrano, the video begins with Jungkook putting on a pair of Calvin Klein jeans before the sound of the zipper suddenly transforms into the beat of the campaign.
The simple moment quickly becomes a transition into Jungkook’s energetic dance performance, putting the focus on his natural sense of rhythm and movement.
The teaser also builds anticipation without immediately showing his face. Instead, the camera briefly focuses on Jungkook’s hands and the ARMY tattoo on his wrist, which was enough for many fans to recognize him before his full appearance.
Jungkook appears in several of Calvin Klein’s new fall denim styles, including the ’90s Straight Jeans and oversized Baggy Jeans. He then breaks into powerful choreography set to Bobby Brown’s My Prerogative and Cut the Cake.
Speaking about the campaign, Jungkook shared that working with Calvin Klein over the years has helped him understand the feeling he gets when wearing the brand’s denim.
“There’s something about the fit and the attitude that really works for me,” he said, adding that he especially enjoyed expressing that feeling through “music and movement.”
The new video quickly attracted attention on social media, with fans highlighting Jungkook’s visuals, styling, and dancing. Within hours of its release, footage from the campaign was also reportedly appearing on large outdoor advertisements in Guangzhou, China.
This marks Jungkook’s second Calvin Klein campaign of 2026 following his spring campaign earlier this year. His partnership with the brand began in March 2023 when he was announced as a global ambassador.
Previous campaigns featuring Jungkook have also generated strong online attention. His Grand Central Terminal campaign reportedly passed 50 million teaser views within 24 hours, while Launchmetrics previously estimated that his 2023 fall campaign generated 13.4 million USD in Media Impact Value within 48 hours.
With the latest Feel the Fit campaign, however, the concept remains surprisingly simple: a zipper goes up, the sound becomes a beat, and Jungkook’s dance instinct takes over.
