
BTS member Jimin once again showed his global influence after attending the “Dior Men’s Summer 2027 Collection Show” in Paris as Dior’s global ambassador.
According to the report, Jimin received more than 1.5 million related mentions on X on the day of the event.
This was higher than Cristiano Ronaldo’s 1.3 million mentions and Lionel Messi’s 1.26 million mentions, showing the strong online attention around Jimin during Paris Fashion Week.
The buzz was not limited to X. Talkwalker, which tracks public online data from platforms such as X, Instagram, Facebook, blogs, and news websites, showed that hashtags related to Jimin and the Dior Summer 27 event entered the real time worldwide hashtag trending Top 10.
After the fashion show, “#JIMINxDIOR” ranked No. 1 in real time trends in the United States. The hashtag also reached No. 1 in Brazil and Taiwan, proving Jimin’s wide global reach.
Media and online users also praised Jimin’s appearance at the event. Some reactions described him as “the prince imagined by poets” and “Dior prince Jimin.”
Brazilian journalist Roberta Jungmann also noted that Jimin was one of the biggest topics of Paris Fashion Week and one of the most mentioned figures on social media after the event.
Fans praised Jimin’s presence and influence, with many calling him the “Prince of Dior.”
Meanwhile, Jimin is continuing BTS’s European tour with the other members after starting in Madrid, Spain. The tour will continue in Brussels, London, Munich, and Paris.