“Perfect Crown” has taken the top spot in the May 2026 drama brand reputation rankings.
According to the Korea Corporate Reputation Research Institute, 54,488,779 pieces of drama brand big data were analyzed from April 12 to May 12. This was a 21.18% increase compared to April’s 44,965,367 pieces of big data.
“Perfect Crown” ranked No. 1 with a brand reputation index of 5,111,258. The drama recorded a participation index of 1,314,750, media index of 1,127,044, communication index of 621,582, community index of 688,635, and viewing index of 1,359,248.
“Filing for Love” followed at No. 2 with a brand reputation index of 4,585,562. The drama showed especially strong results in viewing index with 1,729,952 and community index with 1,290,438.
“Scarecrow” placed No. 3 with a brand reputation index of 4,418,691, while “Our Happy Good Days” ranked No. 4 with 4,189,662. “Shin and Law Firm” completed the top 5 with 3,651,840.
The full top rankings included “Perfect Crown,” “Filing for Love,” “Scarecrow,” “Our Happy Good Days,” “Shin and Law Firm,” “The First Man,” “Girigo,” “Secret Audit,” “Doctor Shin,” and “Red Pearl.”
A representative from the Korea Corporate Reputation Research Institute said “Perfect Crown” ranked No. 1 in May’s drama brand reputation analysis. The report also showed that brand communication rose by 56.12%, while brand spread increased by 38.49%.
For “Perfect Crown,” the keyword analysis showed high interest in “Byeon Woo Seok,” “IU,” and “OST.” The drama also recorded a positive response rate of 90.58%, proving its strong public attention and popularity.
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