BTS member Jin is proving his unstoppable brand power as he takes over Japan with a new endorsement deal.
On September 17, Japanese media outlets reported that Jin has been officially chosen as the campaign ambassador for the new “Re:” series by hair beauty cosmetics brand LUCIDO-L (ルシードエル).
His first commercial with the brand was released online the same day, instantly sparking buzz among fans.
The ad will also begin airing nationwide on Japanese terrestrial TV starting October 14, further expanding his presence in Japan.
Fans will also have the chance to win exclusive items, including a LUCIDO-L Jin Postcard Book, sticker sheets, and product sets, through a special campaign running from October 14 to November 30.
With this, Jin adds another global brand to his already impressive list of endorsements, once again showing why he is called the “CF King” and a true global icon.
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