The August 2025 rookie idol individual brand reputation rankings are in—and the top spot goes to Hearts 2 Hearts’ Ian, who’s gained major attention with her growing popularity and strong image.
On August 7, the Korea Corporate Reputation Research Institute released its latest brand rankings after analyzing over 4 million pieces of data from July 7 to August 7. The rankings reflect how rookie idols are viewed through consumer interest, media buzz, online communication, and community engagement.
Coming in 1st place is Hearts2Hearts Ian, showing a massive jump in popularity with a 75.37% increase compared to last month. She scored high across all categories with a total brand reputation index of 316,581.
In 2nd place is ILLIT’s Wonhee, who previously held the top spot in July. Although she dropped 22.42% from her previous score, she still ranks high with a total of 252,413.
3rd place goes to KiiiKiii’s Jiyu, who also saw a slight decrease but remained strong with 231,546 points. Her community score was the highest among the top 3, showing strong fan support.
According to the research team, Ian’s name is being linked with keywords like “pure,” “pretty,” and “refreshing.” She’s also trending with phrases like “center visual,” “Sita,” and “Gayo Daejeon.” Her sentiment analysis showed an impressive 87.05% positive rating, signaling growing love from the public.
Top 5 rookie idol individual brand reputation rankings (August 2025):
- Hearts2Hearts Ian
- ILLIT Wonhee
- KiiiKiii Jiyu
- ILLIT Minju
- Hearts2Hearts Jiwoo
The rankings combine both boy and girl group rookies from various agencies, including ILLIT, Hearts2Hearts, KiiiKiii , BABYMONSTER, TOUCHED, MEOVV, IZNA, and more.
Even with an overall 20.62% drop in total data compared to July, Ian’s rise proves that positive public image and strong stage presence can push a rookie idol to the top.
More fans are now keeping an eye on Hearts2Hearts, especially Ian, as her name continues to climb up in both the K-pop scene and public awareness.
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