
Son Ye Jin, the popular actress known for her roles in hit dramas, is back in the spotlight as the new muse for a famous underwear brand. She’s helping launch their summer 2025 product campaign with a stunning new photoshoot.
In the ad, Son Ye Jin—who is a fan of fitness, golf, and Pilates—shares how this innovative product can improve posture and comfort.
The product’s key feature is its ability to support proper posture effortlessly. The X-fit 3D pattern gently pulls back the shoulders and helps open the chest, creating a natural and straight posture.



It also covers side breast tissue for a smooth and seamless silhouette, making it ideal for everyday wear and activities like Pilates or golf.
The 2025 summer season Air Cool line is designed with breathable fabric that is perfect for hot weather.
The mesh material keeps the wearer cool and dry, while the X-fit technology continues to offer posture correction without causing discomfort.
It’s designed to feel fresh and comfortable from the moment you put it on, helping you feel great all day long.
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