Kim Soo Hyun, who is currently caught up in serious dating allegations involving a minor, is now seeing his advertisements disappear one by one.

On March 13, photos of a Homeplus branch removing a huge banner featuring Kim Soo Hyun went viral online.

The banner, which covered an exterior wall of the shopping mall, was reportedly taken down late at night after the store had closed.

Previously, Homeplus had already erased Kim Soo Hyun’s image from its official website and mobile app.

Now, it seems the company is taking action offline as well. A Homeplus official responded cautiously, saying, “We will make a decision after verifying the exact circumstances.” However, with public backlash growing, the company appears to be gradually cutting ties with him.

Other brands are also pulling away. Tous les Jours, the bakery franchise, has decided not to renew Kim Soo Hyun’s contract, which ends this month. Meanwhile, LG Household & Health Care, K2, and Shabu All Day have already deleted his images from their online platforms.

Despite the controversy, Kim Soo Hyun has not halted his activities. On March 13, he attended the filming of MBC’s variety show Good Day.

Initially, he had told the production team he wouldn’t be able to come due to an out-of-town shoot, but at the last minute, he changed his plans and showed up.

The production team stated, “The shoot was conducted with minimal involvement from him.”

Kim Soo Hyun has firmly denied all allegations, and his agency, Gold Medalist, is now preparing to release an official statement next week. They said,

“We will clarify the facts and respond to these baseless rumors with clear evidence. We sincerely apologize for the prolonged public fatigue, but this is necessary to stop further speculative reports.”

Meanwhile, the YouTube channel ‘Garo Sero Research Institute’, which first broke the allegations, fired back at the upcoming statement, warning,

“We look forward to their response. If they continue to lie and make excuses, we will release shocking photos and videos.”

The controversy erupted on March 10, when Garo Sero Research Institute claimed that Kim Soo Hyun had been in a six-year relationship with the late Kim Sae Ron, starting when she was only 15 years old.

According to Kim Sae Ron’s family, after their alleged breakup, her drunk driving scandal happened.
They also claimed that Kim Soo Hyun’s agency demanded 700 million KRW (~$520,000) from her.
When she tried to reach out to Kim Soo Hyun, they said she received no response.

This marks the biggest crisis in Kim Soo Hyun’s career. As more claims and alleged evidence surface, the public is now waiting to see if his agency can prove his innocence or if this scandal will take an even darker turn.

Do you think Kim Soo Hyun’s statement will be enough to clear his name? Or will Garo Sero Research Institute drop more shocking details?

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Former S.E.S member Shoo (Yoo Soo Young) warmed hearts as she shared a touching moment with her twin daughters—taking them to the same wholesale market where she once worked during a difficult time in her life.

On May 8, Shoo posted several photos on Instagram showing her spending time with her twin daughters, Ra Hee and Ra Yul, at the Dongdaemun wholesale market. In the caption, she wrote, “Did everyone enjoy the holiday? I feel like I made a memory I’ll never forget for the rest of my life.”

The photos showed Shoo and her daughters smiling brightly while eating and shopping together. Her daughters, now visibly grown up, were even seen wearing similar shoes and clothes as their mom.

Shoo opened up about a painful chapter in her past. “When I was struggling, I once sold clothes I got from Dongdaemun with the help of a friend,” she shared. “I used to go there from night to early morning, picking up fleece clothes, hairpins, and shoes, thinking, ‘My kids would love this if I brought them here.’”

Now that her daughters are older, Shoo finally fulfilled that dream. “We laughed so much while shopping. We bought hairpins, socks, and clothes together,” she said. “They’ve grown so much—they can even wear the same things as me.”

Reflecting on the experience, she added, “Memories of my past flashed before my eyes. I told them how I used to work late at night, carrying heavy bags and walking around for 10 hours straight.”

Shoo emotionally concluded, “I was so happy to show my kids the nighttime world I once worked in.”

Fans who remember Shoo’s twins from The Return of Superman were touched to see how much they’ve grown. Shoo, now a proud mom of three, continues to update fans through her TV appearances and social media, showing her strength as both a mother and former idol.

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