Kim Soo Hyun, who is currently caught up in serious dating allegations involving a minor, is now seeing his advertisements disappear one by one.
On March 13, photos of a Homeplus branch removing a huge banner featuring Kim Soo Hyun went viral online.
The banner, which covered an exterior wall of the shopping mall, was reportedly taken down late at night after the store had closed.
Previously, Homeplus had already erased Kim Soo Hyun’s image from its official website and mobile app.
Now, it seems the company is taking action offline as well. A Homeplus official responded cautiously, saying, “We will make a decision after verifying the exact circumstances.” However, with public backlash growing, the company appears to be gradually cutting ties with him.
Other brands are also pulling away. Tous les Jours, the bakery franchise, has decided not to renew Kim Soo Hyun’s contract, which ends this month. Meanwhile, LG Household & Health Care, K2, and Shabu All Day have already deleted his images from their online platforms.
Despite the controversy, Kim Soo Hyun has not halted his activities. On March 13, he attended the filming of MBC’s variety show Good Day.
Initially, he had told the production team he wouldn’t be able to come due to an out-of-town shoot, but at the last minute, he changed his plans and showed up.
The production team stated, “The shoot was conducted with minimal involvement from him.”
Kim Soo Hyun has firmly denied all allegations, and his agency, Gold Medalist, is now preparing to release an official statement next week. They said,
“We will clarify the facts and respond to these baseless rumors with clear evidence. We sincerely apologize for the prolonged public fatigue, but this is necessary to stop further speculative reports.”
Meanwhile, the YouTube channel ‘Garo Sero Research Institute’, which first broke the allegations, fired back at the upcoming statement, warning,
“We look forward to their response. If they continue to lie and make excuses, we will release shocking photos and videos.”
The controversy erupted on March 10, when Garo Sero Research Institute claimed that Kim Soo Hyun had been in a six-year relationship with the late Kim Sae Ron, starting when she was only 15 years old.
According to Kim Sae Ron’s family, after their alleged breakup, her drunk driving scandal happened.
They also claimed that Kim Soo Hyun’s agency demanded 700 million KRW (~$520,000) from her.
When she tried to reach out to Kim Soo Hyun, they said she received no response.
This marks the biggest crisis in Kim Soo Hyun’s career. As more claims and alleged evidence surface, the public is now waiting to see if his agency can prove his innocence or if this scandal will take an even darker turn.
Do you think Kim Soo Hyun’s statement will be enough to clear his name? Or will Garo Sero Research Institute drop more shocking details?
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