
Luxury fashion brand theCASHMERE, under Hyundai Department Store Group’s Hansome, has officially unveiled its CLUB 15 2025 campaign, and fans are loving its effortlessly chic vibes!
CLUB 15 is all about reinterpreting classic styles with a modern touch, bringing out soft, feminine silhouettes and refined textures for an elegant everyday look.
This year’s campaign is even more special, as it was shot in a unique location and features none other than top global model Shin Hyun Ji.

Known for her stunning features and flawless proportions, Shin Hyun Ji made history as the first East Asian model to close a Chanel Haute Couture show solo.
Since then, she has become one of the biggest names in fashion, fronting global campaigns and gracing top magazine covers.

The CLUB 15 2025 campaign focuses on a sophisticated yet effortless Demure style, highlighting natural silhouettes with a modern and minimalistic aesthetic.
Unlike traditional editorial shoots, this campaign takes a fresh approach, adding movement and dynamic energy to its visuals while keeping a timeless and luxurious mood.
Fashion lovers can now explore the CLUB 15 2025 collection on The Handsome.com and in major retail stores. With Shin Hyun Ji leading the campaign, this collection is sure to set new trends in refined, everyday elegance.
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