• Byeon Woo Seok Surprises Fans as a “Teacher” in "How Do You Play?’s" Fun Winter Episode - Here's How He Did It

    MBC’s popular show How Do You Play? is bringing fans an exciting winter-themed episode with a special appearance by the “trending star” Byeon Woo Seok. Fans can catch this fun-filled episode tomorrow (11th) at 6:25 PM KST.

    The upcoming episode will feature the cast and guest singers performing heartwarming “winter songs” to create a cozy vibe for viewers. Host Yoo Jae Suk teased the segment in a preview, saying, “The broadcast was delayed by two weeks.” Originally planned for December 14, the episode was rebranded as the “Christmas in the 13th Month” special after its rescheduling, promising fans a festive treat.

    Photos released today (10th) show the cast trying to guess the guest singers based solely on their voices, adding to the excitement. From trendy tones that captivate Gen Z to soulful voices evoking nostalgic vibes, six incredible performers representing the essence of winter are set to light up the stage.

    Among the guests, Byeon Woo Seok and his close friend, model and entertainer Joo Woo Jae, had a nostalgic moment. Joo Woo Jae revealed, “(Byeon) Woo Seok and I learned to sing from this person in a karaoke room!” He was shocked and thrilled to reunite with the “teacher” who had once coached them. Adding to the fun, HaHa joked about a guest’s deep voice, saying, “It’s exactly the same as mine!”

    One of the mystery guests, making only their third-ever TV appearance, shared their experience attending a Lovelyz concert. Yoo Jae Suk humorously recalled going to the same concert with HaHa, Park Jin Joo, and Mi Joo, saying, “Were we there together? Why didn’t you say hi?” His playful banter left the introverted guest visibly flustered, creating a hilarious moment on set.

    Don’t miss the laughter, nostalgia, and winter vibes in How Do You Play?’s “Christmas in the 13th Month” special airing January 11 at 6:25 PM KST.

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  • BTS's Jin Breaks Records Again! Laneige Sees Biggest Sales Ever Thanks to His Star Power

    BTS’s Jin, the global ambassador for Laneige, has once again proven his incredible influence by helping the brand achieve its highest-ever sales record.

    Since expanding into the U.S. market in 2018, Amorepacific’s global beauty brand Laneige has experienced massive growth, largely fueled by the rising popularity of K-pop. However, Laneige hit a new milestone during the Black Friday & Cyber Monday (BFCM) event on Amazon U.S., recording an incredible 127% sales increase compared to last year. Many believe this success is due to Laneige’s decision to select Jin as its first-ever male global ambassador.

    Laneige’s rapid expansion has also had a ripple effect on Amorepacific’s overall sales. For the first time, the company’s sales in the Americas have surpassed those in Greater China, highlighting Jin’s massive brand impact.

    Laneige officially introduced Jin as its global ambassador on September 27, 2023, and his involvement led to an instant surge in product demand. His stunning campaign visuals received an overwhelming response, leading to numerous sold-out products and Laneige topping sales charts worldwide.

    According to WWD Japan, Laneige saw an unexpected sales boom thanks to the "Jin effect." The brand manager of Amorepacific Japan’s Laneige division stated, "With BTS’s Jin joining as an ambassador, sales of 'Cream Skin' lotion have significantly increased. Campaign revenue has doubled from our initial expectations, leading to major brand awareness growth."

    Laneige’s Cream Skin, which was heavily featured in Jin’s global campaign, became an absolute bestseller. It secured the No. 1 sales spot on Japan’s Qoo10 marketplace—not just in beauty, but across all product categories! This cemented Jin’s unstoppable global influence.

    In South Korea, Laneige Cream Skin took over Olive Young’s sales rankings across all gender and age groups. It even sold out in offline stores due to overwhelming demand. The product also dominated the sales charts for seven consecutive days on Laneige’s official U.S. website, earning Jin yet another ‘Sold-Out King’ moment.

    Internationally, the campaign’s success led to immediate sellouts in Hong Kong, the Philippines, and Singapore, while in Indonesia, it had to be restocked after being wiped out. A limited-edition mini photobook offered with Jin’s Laneige Cream Skin purchases instantly sold out on China’s top online marketplaces, Taobao and Tmall.

    But Jin’s selling power doesn’t stop at beauty brands! In July 2023, he became the first global ambassador for FRED, a prestigious French high-jewelry house. As expected, luxury pieces, including a $100,000 necklace, sold out immediately after his campaign launched.

    In August 2023, he was introduced as a global ambassador for Gucci, and his endorsement caused rapid sellouts in South Korea, the U.S., and Japan.

    Jin’s ambassadorship for Alo Yoga also made waves, with WWD reporting that his announcement alone generated $3.6 million in media impact value within just 24 hours! His influence also extends into technology and tourism, as he’s partnered with Dolby and served as Seoul’s tourism ambassador.

    His advertising power is undeniable even in the food industry. In 2022, Jin was selected as the model for Ottogi’s Jin Ramen, and the brand quickly saw its highest-ever ramen export sales. The food industry noted that Korea’s ramen exports experienced a huge boost following BTS’s Jin’s campaign, a trend similar to the worldwide ramen boom triggered by Parasite’s Oscar win in 2020.

    From beauty to luxury fashion, tech, and even food, Jin continues to dominate industries worldwide, proving once again why he is a top-tier global superstar.

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