• SHINee’s Key Surprises Fans with a Huge 50 Million Won Donation to Honor His Mother’s Incredible 36-Year Career—Find Out Why!

    SHINee's Key has touched hearts with a generous donation of 50 million won, and the touching story behind it will leave you in tears!

    On January 3, I Live Alone teased a special episode featuring Key and his mother, where he opens up about his emotional gesture. This is not the first time fans have seen Key share a beautiful moment with his mom.

    In December 2022, Key took his mother, a former nurse, on a special trip to celebrate her promotion to nursing director.

    During that episode, Key shared how much his mother had influenced his life, calling her his "mentor" and expressing deep admiration for her 35-year-long dedication to her job.

    Now, in the upcoming January 10 episode of I Live Alone, viewers will see Key helping his mother as she prepares to retire after 36 years of service.

    In the teaser, Key is seen greeting her colleagues at the hospital, giving gifts, and showing his loving son side as she wraps up her last day at work.

    But what’s even more heartwarming is that Key made a significant donation to Kyungpook National University Children's Hospital in honor of his mother’s retirement.

    On December 30, 2024, Key donated 50 million won to support the hospital's young patients. The touching ceremony was attended by Key and his mom, both looking proud of the special moment.

    Key used the prize money he earned from his appearance on the Tving original variety show Crime Scene Returns, where he showcased his sharp detective skills and won the prize money after outsmarting everyone.

    This generous donation isn’t Key’s first for children’s healthcare—back in 2019, he donated 10 million won to a hospital for young patients.

    The touching stories don’t stop there. A grateful netizen recently shared how Key helped cover their child's blood cancer treatment costs, which were not covered by insurance.

    “Thank you, SHINee’s Key. My son is doing well now thanks to your help,” they commented, expressing heartfelt thanks.

    In addition to his charitable acts, Key has been making waves as a solo artist. His third mini-album Pleasure Shop, released in September 2023, topped charts worldwide and set new records with over 114,600 copies sold in its first week. Key continues to win the hearts of fans both with his music and his kind-hearted actions.

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  • BTS's Jin Breaks Records Again! Laneige Sees Biggest Sales Ever Thanks to His Star Power

    BTS’s Jin, the global ambassador for Laneige, has once again proven his incredible influence by helping the brand achieve its highest-ever sales record.

    Since expanding into the U.S. market in 2018, Amorepacific’s global beauty brand Laneige has experienced massive growth, largely fueled by the rising popularity of K-pop. However, Laneige hit a new milestone during the Black Friday & Cyber Monday (BFCM) event on Amazon U.S., recording an incredible 127% sales increase compared to last year. Many believe this success is due to Laneige’s decision to select Jin as its first-ever male global ambassador.

    Laneige’s rapid expansion has also had a ripple effect on Amorepacific’s overall sales. For the first time, the company’s sales in the Americas have surpassed those in Greater China, highlighting Jin’s massive brand impact.

    Laneige officially introduced Jin as its global ambassador on September 27, 2023, and his involvement led to an instant surge in product demand. His stunning campaign visuals received an overwhelming response, leading to numerous sold-out products and Laneige topping sales charts worldwide.

    According to WWD Japan, Laneige saw an unexpected sales boom thanks to the "Jin effect." The brand manager of Amorepacific Japan’s Laneige division stated, "With BTS’s Jin joining as an ambassador, sales of 'Cream Skin' lotion have significantly increased. Campaign revenue has doubled from our initial expectations, leading to major brand awareness growth."

    Laneige’s Cream Skin, which was heavily featured in Jin’s global campaign, became an absolute bestseller. It secured the No. 1 sales spot on Japan’s Qoo10 marketplace—not just in beauty, but across all product categories! This cemented Jin’s unstoppable global influence.

    In South Korea, Laneige Cream Skin took over Olive Young’s sales rankings across all gender and age groups. It even sold out in offline stores due to overwhelming demand. The product also dominated the sales charts for seven consecutive days on Laneige’s official U.S. website, earning Jin yet another ‘Sold-Out King’ moment.

    Internationally, the campaign’s success led to immediate sellouts in Hong Kong, the Philippines, and Singapore, while in Indonesia, it had to be restocked after being wiped out. A limited-edition mini photobook offered with Jin’s Laneige Cream Skin purchases instantly sold out on China’s top online marketplaces, Taobao and Tmall.

    But Jin’s selling power doesn’t stop at beauty brands! In July 2023, he became the first global ambassador for FRED, a prestigious French high-jewelry house. As expected, luxury pieces, including a $100,000 necklace, sold out immediately after his campaign launched.

    In August 2023, he was introduced as a global ambassador for Gucci, and his endorsement caused rapid sellouts in South Korea, the U.S., and Japan.

    Jin’s ambassadorship for Alo Yoga also made waves, with WWD reporting that his announcement alone generated $3.6 million in media impact value within just 24 hours! His influence also extends into technology and tourism, as he’s partnered with Dolby and served as Seoul’s tourism ambassador.

    His advertising power is undeniable even in the food industry. In 2022, Jin was selected as the model for Ottogi’s Jin Ramen, and the brand quickly saw its highest-ever ramen export sales. The food industry noted that Korea’s ramen exports experienced a huge boost following BTS’s Jin’s campaign, a trend similar to the worldwide ramen boom triggered by Parasite’s Oscar win in 2020.

    From beauty to luxury fashion, tech, and even food, Jin continues to dominate industries worldwide, proving once again why he is a top-tier global superstar.

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