Jun Ji Hyun’s Endorsement Was So Powerful That A Chicken Brand Raised Its Sales Up To 5 Times In The First Half of 2022
In the first half of the year, Jun Ji Hyun ranked third in top-tier sales.
In the Mnet "TMI News" broadcast on July 27, the rankings for "The first half of 2022's top 10 stars with top-tier sales" were revealed.
It is known that Jun Ji Hyun was a model for 22 brands in the first half of the year alone. Her current activities range from chicken commercials to the curry, chocolate, fashion, beauty, and investment industries.
For the past nine years, Jun Ji Hyun has worked as a model for longevity in chicken commercials.
The brand's annual sales, which were 82.6 billion won before Jun Ji Hyun became a model, have reportedly increased to 400.4 billion won. Asia's chimaek craze was spearheaded by Jun Ji Hyun through this advertisement.
Solely in the first half, Jun Ji Hyun is known to have generated 13 billion won in sales, proving her enduring stardom.
The broadcast of "TMI News" occurs every Wednesday at 8 p.m.
Lee Kyung Gyu secretly helped Hong Jin Kyung debut on TV and she didn’t even know for years
Lee Kyung Gyu's star-making influence goes beyond Kang Ho Dong, as Hong Jin Kyung shares how he helped her kickstart her career.
On the April 24 episode of KBS 2TV’s Problem Child in House, legendary comedian Lee Kyung Gyu appeared as a guest—and a touching story from the past was revealed.
Hong Jin Kyung surprised everyone when she said, “He’s the teacher for all of us. Personally, he’s the one who helped me debut.” She even pinned a carnation flower on his chest to show her gratitude.
Lee Kyung Gyu smiled and said, “I still remember when Hong Jin Kyung walked up the stairs onto the stage for the first time.”
Hong Jin Kyung then shared her journey to becoming a star. “I joined a supermodel contest, but only the top 3 winners were noticed in broadcasting. I got a special prize, so I had no chance to be on TV."
She continued, "At first, I was just a backup for a show. But somehow, I became a regular the next week. I never knew why."
She added, "I thought the PD gave me a shot. But then one day, I randomly met Kyung Gyu sunbae, and he told me it was actually him who recommended me.”
Kim Sook asked with a smile, “So Kyung Gyu sunbae said nice things about you to the PD?”
Lee Kyung Gyu playfully replied, “Don’t say it in such a childish way,” making everyone laugh.
He then explained more seriously, “The show was Scoop TV Entertainment, and I was pretty much the main MC. When Jin Kyung showed up, I saw her determination and passion."
He added, "While others didn’t seem serious, she really stood out. I told the PD, ‘She seems unique. Why not keep her on the show?’”
Kim Jong Kook chimed in, “So if the main MC said that, doesn’t that mean you basically got her in?”
That made Lee Kyung Gyu happy. He grinned and replied, “Exactly! You speak well. Be like him!”
He added, “After that, Jin Kyung’s career took off. She started doing shows with Lee Young Ja and just kept going.”
Fans are now calling Lee Kyung Gyu not only a top MC, but also a quiet star-maker behind the scenes!
