Actress Song Ji Hyo's underwear business is once again drawing attention after Yoo Jae Suk revealed that the brand is still experiencing financial losses despite her efforts to keep it running.
During the November 8 episode of SBS's Running Man, Song Ji Hyo's business situation became a topic of conversation as the cast members shared details about their investments and personal spending.
The episode featured guests Kang Hoon and Lee Yi Dam, who joined the regular cast for a race involving financial challenges.
During one segment, the members visited a cocktail bar with a stock market-inspired concept. To earn additional R Coins for the competition, they compared their investment losses and spending records.
After Ji Suk Jin and Yang Se Chan revealed information about their stock investments, Song Ji Hyo decided to share her monthly expenses.
"I think my monthly spending is quite high too," she said before handing over her phone.
After looking at the information, Yoo Jae Suk jokingly clarified that he was not a financial professional.
"I'm not an accountant or a tax specialist," he said.
He then brought up Song Ji Hyo's business, explaining, "Ji Hyo is running a business right now, isn't she? She's continuing to suffer losses."
His comment drew attention to the actress's ongoing challenges as an entrepreneur.
The Running Man production team responded by giving Song Ji Hyo three R Coins as a gesture of encouragement.
Ji Suk Jin then wondered how long Song Ji Hyo could keep her business running if his and Yang Se Chan's investment losses were combined.
Yoo Jae Suk jokingly replied, "If you combine both of your losses, Ji Hyo would be dancing outside right now," suggesting that the amount would be more than enough to help her business.
Despite the humorous conversation, the segment highlighted the financial difficulties Song Ji Hyo has reportedly faced since entering the underwear industry.
Song Ji Hyo launched her women's underwear brand in December 2024 after reportedly spending around eight years preparing for the business.
She has been personally involved in several parts of the brand's development, including product planning, fabric selection, and promotional modeling.
However, the actress previously admitted that sales were slower than expected.
During an earlier television appearance, she revealed that the brand was receiving only one or two orders per day at the time.
She also discussed the challenges of selling underwear during an appearance on Kim Jong Kook's YouTube channel.
Since then, Song Ji Hyo has continued operating the business while expanding its online sales channels to overseas markets, including Southeast Asia.
Despite those efforts, Yoo Jae Suk's latest comments on Running Man suggest that the business continues to face financial challenges.
Although the exact amount of the losses was not disclosed, the conversation has brought renewed attention to Song Ji Hyo's efforts to grow her brand while continuing her entertainment career.
Actress Song Ji Hyo's underwear business is once again drawing attention after Yoo Jae Suk revealed that the brand is still experiencing financial losses despite her efforts to keep it running.
During the November 8 episode of SBS's Running Man, Song Ji Hyo's business situation became a topic of conversation as the cast members shared details about their investments and personal spending.
The episode featured guests Kang Hoon and Lee Yi Dam, who joined the regular cast for a race involving financial challenges.
During one segment, the members visited a cocktail bar with a stock market-inspired concept. To earn additional R Coins for the competition, they compared their investment losses and spending records.
After Ji Suk Jin and Yang Se Chan revealed information about their stock investments, Song Ji Hyo decided to share her monthly expenses.
"I think my monthly spending is quite high too," she said before handing over her phone.
After looking at the information, Yoo Jae Suk jokingly clarified that he was not a financial professional.
"I'm not an accountant or a tax specialist," he said.
He then brought up Song Ji Hyo's business, explaining, "Ji Hyo is running a business right now, isn't she? She's continuing to suffer losses."
His comment drew attention to the actress's ongoing challenges as an entrepreneur.
The Running Man production team responded by giving Song Ji Hyo three R Coins as a gesture of encouragement.
Ji Suk Jin then wondered how long Song Ji Hyo could keep her business running if his and Yang Se Chan's investment losses were combined.
Yoo Jae Suk jokingly replied, "If you combine both of your losses, Ji Hyo would be dancing outside right now," suggesting that the amount would be more than enough to help her business.
Despite the humorous conversation, the segment highlighted the financial difficulties Song Ji Hyo has reportedly faced since entering the underwear industry.
Song Ji Hyo launched her women's underwear brand in December 2024 after reportedly spending around eight years preparing for the business.
She has been personally involved in several parts of the brand's development, including product planning, fabric selection, and promotional modeling.
However, the actress previously admitted that sales were slower than expected.
During an earlier television appearance, she revealed that the brand was receiving only one or two orders per day at the time.
She also discussed the challenges of selling underwear during an appearance on Kim Jong Kook's YouTube channel.
Since then, Song Ji Hyo has continued operating the business while expanding its online sales channels to overseas markets, including Southeast Asia.
Despite those efforts, Yoo Jae Suk's latest comments on Running Man suggest that the business continues to face financial challenges.
Although the exact amount of the losses was not disclosed, the conversation has brought renewed attention to Song Ji Hyo's efforts to grow her brand while continuing her entertainment career.
