BTS member Jin has reportedly secured the top spot among celebrities mentioned on social media during Milan Fashion Week, recording an impressive 37.5% share of voice in an analysis by global media intelligence platform Onclusive.
According to the analysis, Jin ranked No. 1 among celebrities in social media mentions associated with the Spring/Summer 2026 Milan Fashion Week season, highlighting the attention surrounding his appearance as a global ambassador for luxury fashion brand Gucci.
The 37.5% figure represents Jin's share of the celebrity-related social media conversation measured in Onclusive's analysis, rather than the percentage of all social media posts worldwide.
The celebrities tied for second place recorded a 20.4% share of voice each, placing Jin ahead in the reported rankings.
The results highlight the online attention surrounding Jin's collaboration with Gucci, particularly during major international fashion events.
Onclusive also previously analyzed Gucci's social media performance during Milan Fashion Week in September 2025, when Jin attended the brand's fashion show and the premiere of its short film The Tiger.
During that period, Gucci reportedly achieved a 38.54% social media share of voice and ranked No. 1 among brands included in the analysis.
Onclusive identified Jin's participation and the online reactions surrounding his appearance as contributing factors to Gucci's strong visibility.
Fans also shared posts using hashtags such as #JinxGucci, helping generate discussions about Jin's fashion appearances and his partnership with the luxury brand.
Beyond social media mentions, Jin's involvement in Gucci's Primavera campaign reportedly generated significant online search interest.
The report also highlighted that a jacket worn by Jin in the campaign, priced at approximately 13.8 million KRW, sold out within 24 hours of the campaign's release.
These developments suggest that Jin's partnership with Gucci has attracted attention not only through online conversations but also through interest in the brand's featured products.
However, social media share of voice measures visibility within a defined set of monitored conversations and does not directly represent sales, overall popularity, or the total number of people discussing an artist.
With 37.5% share of voice and the No. 1 position in Onclusive's celebrity ranking, Jin's latest reported achievement highlights his strong presence in fashion-related online discussions and the continued attention surrounding his partnership with Gucci.
