BTS’s V showed his fashion influence even without attending Celine’s latest Paris Fashion Week show.
According to a report from influencer marketing analytics platform Lefty, V generated an estimated $3.84 million in Earned Media Value for Celine during the 2027 Spring/Summer Paris Fashion Week period.
The figure represented about 23% of Celine’s reported $17 million total media value during the analysis period from September 28 to October 7. V reportedly generated the highest value among influencers linked to the brand.
The result is especially notable because V did not attend Celine’s Spring/Summer 2027 women’s collection show in Paris on October 3 due to scheduling.
Earned Media Value is an estimated advertising value assigned to exposure generated through social media content. It is commonly used by fashion and marketing analysts to measure online attention, but it does not represent direct sales or revenue.
V previously attended Celine’s Spring/Summer 2027 menswear show in Paris in June, where his appearance generated significant online attention.
Vogue France later cited Talkwalker data showing more than 7.5 million social media interactions and over 2.2 million mentions within two hours of that event beginning.
The latest Lefty data suggests V continued to generate major online exposure for Celine during Paris Fashion Week even while absent from the brand’s October show.
