BTS’s V is drawing major attention following his appointment as global ambassador for British technology brand Nothing, with several products featured in his campaign selling out across multiple markets.
Nothing announced V as its global ambassador on September 29. According to reports, three products featured in his campaign — *Headphone (1) Pro*, *Headphone (a)*, and *Ear (3)* — later sold out across 15 sales markets, including retailers in the United Kingdom, Canada, Japan, Malaysia, and the Philippines.
Interest in both V and the brand also increased online following the announcement.
Google Trends reportedly showed V reaching peak search interest in more than 60 countries, including the United States and United Kingdom, while searches for Nothing increased by more than 200%.
The collaboration also generated significant activity on X. Hashtags including *#VxNOTHING* and *#TAEHYUNGxNOTHING* reached the top positions on worldwide real-time trends, while *Nothing Headphones (1) Pro* also appeared among the leading topics.
Reports said more than 374,000 related posts were generated, while an Instagram Reel introducing V as Nothing’s global ambassador surpassed 14 million views.
The response was also visible in Japan, where special Nothing posters featuring V were distributed at four locations in Tokyo.
Japanese business publication Toyo Keizai reported that a line stretching more than 200 meters formed in Harajuku for a special newspaper announcing V’s ambassador appointment, attracting attention from passersby and tourists.
While product availability can be affected by several factors, the sellouts and sharp increase in online attention came shortly after Nothing launched its global campaign with V.
