BTS’s V has been named a global brand ambassador for British technology company Nothing, marking a new partnership between the K-pop star and the London-based tech brand.
Nothing announced V as its new global ambassador while introducing its latest product, *Headphone (1) Pro*.
Founded in 2020 by Carl Pei, Nothing produces smartphones, headphones, and wearable devices. The company teased V’s involvement by asking, *“Who was the first person to try this product?”*
Nothing co-founder Carl Pei also explained why the company selected V for the campaign.
He said, *“V has an instinctive sense for trying new things without fear. He is always exploring new sounds and styles, and rather than following formulas that have already been proven, he follows his own creative instincts.”*
Pei added that this approach reflects the direction Nothing wanted to express through *Headphone (1) Pro*.
The brand also referenced one of V’s well-known online memes with the promotional line, *“V stepped into the crowd wearing Nothing.”*
The partnership adds another global endorsement to V’s expanding portfolio, this time bringing him into the technology and consumer electronics space.
