BTS’s V delivered another major fashion impact after his cover campaign for British magazine *Dazed* reportedly generated record-breaking attention.
According to global business platform Little Black Book (LBB), *Dazed*’s Fall 2026 campaign featuring V recorded 119.2 million views and 6.45 million engagements.
The campaign content reportedly reached 63.2 million people, while *Dazed* also recorded its largest audience growth of 2026.
V’s individual cover post proved especially popular on Instagram, where it surpassed 66.3 million views and generated around 4.35 million engagements. On TikTok, related content reached approximately 4 million views with a reported engagement rate of 19.6%.
The campaign also helped *Dazed* gain around 40,000 additional Instagram followers.
Interest extended beyond social media. The Fall 2026 issue featuring V ranked No. 1 in the foreign books category during pre-orders at major Korean online retailers including YES24, Aladin, and Kyobo Book Centre, while it sold out on Ktown4u.
The magazine also reached No. 1 in magazine categories at several overseas retailers in the United States and Japan.
The strong online engagement and magazine sales once again highlighted V’s global influence across both fashion and entertainment.
