BTS’s Jin is drawing attention in China after his latest campaign video for beauty brand Laneige reportedly surpassed 13 million views on Xiaohongshu in just two days.
Laneige recently released Jin’s “Good Night Challenge” as part of its campaign featuring the BTS member, who serves as a global ambassador for the brand.
In the short video, Jin delivers a *“Good night”* greeting in four languages: Korean, Chinese, Japanese, and English.
According to the report, the campaign quickly gained attention on Xiaohongshu, a major Chinese social media and e-commerce platform, reaching more than 13 million views within approximately two days of its release.
Users also reacted to Jin’s multilingual greetings, with comments highlighting his pronunciation, voice, and appearance in the campaign.
The video is part of Laneige’s latest global campaign with Jin promoting its Sleeping Mask line. The brand has also been rolling out related promotions featuring the BTS member in other markets, including the United States.
Jin became a global ambassador for Laneige in 2024 and has since appeared in several international campaigns for the Korean beauty brand.
