BTS’s Jungkook is once again drawing attention for his fashion presence through a new global campaign with Calvin Klein.
The brand recently unveiled photos and an advertisement featuring its global ambassador Jungkook for the 2026 fall denim campaign *Feel the Fit*.
For the campaign, Jungkook modeled several denim-inspired looks while combining fashion with music and movement. His outfits included 1990s-style straight jeans, baggy denim, and a vintage trucker set with a smoky wash.
Jungkook also changed his expressions and poses to match each look, highlighting different moods throughout the photoshoot.
In the campaign video, he showed another side of the concept by dancing to *My Prerogative* and *Cut the Cake*.
Speaking about his longtime partnership with Calvin Klein, Jungkook said he has developed a deeper understanding of what makes the brand’s denim feel distinctive to him.
*“The fit and attitude feel like they match me well,”* Jungkook said. *“I especially enjoyed this project because I could express that feeling through music and movement.”*
The latest *Feel the Fit* campaign continues Jungkook’s ongoing relationship with Calvin Klein while highlighting his presence across both music and global fashion.
