BTS member Jin is gaining attention for his strong influence after Laneige’s new campaign featuring him led to a rapid sales surge and sold out products.
Global beauty brand Laneige launched its new Sleeping Mask campaign with Jin on September 14, and the product quickly became the top-selling item on the Laneige brand store.
The *Laneige Bouncy & Firm Sleeping Mask* also ranked No. 1 in beauty sales quantity rankings on Naver’s special holiday sale before selling out.
Other products connected to Jin’s campaign also saw strong demand. The Laneige Neo Cushion featuring a Jin mini photobook gift gained attention among fans, while several Jin photo sticker gift sets for Sleeping Mask products were also sold out.
Due to the high number of orders, Laneige announced that some promotional gift sets may be changed to alternative versions as supplies were quickly used.
The brand reportedly prepared enough stock for about a week of sales, but the campaign products saw most of the prepared quantity sold within a day.
Following the launch, Laneige highlighted Jin’s campaign images across its official social media channels and also released additional promotional content for international markets.
With his continued impact across fashion and beauty campaigns, Jin continues to attract attention for his ability to drive strong consumer interest around the brands he represents.
