IVE’s Jang Wonyoung has once again been recognized for her strong influence in the advertising industry, winning Female Advertising Model of the Year for the second consecutive year.
Jang Wonyoung received the top award in the female advertising model category at the 2026 Brand of the Year Awards. She previously won the same category at the 2025 Brand of the Year Awards, giving her back-to-back wins.
The annual awards, now in their 24th year, recognize brands and public figures selected through consumer voting. This year’s voting was held from June 29 to July 12.
According to the organizers, around 770,000 consumers in South Korea participated, casting approximately 7.95 million votes across the awards. Jang Wonyoung was selected by consumers as this year’s leading female advertising model.
The IVE member has become one of the most visible celebrity endorsers in South Korea, representing brands across fashion, beauty, and other industries.
Her ability to match different brand concepts, along with her popularity and strong public recognition, has continued to make her a sought-after advertising model and ambassador.
With her second consecutive win, Jang Wonyoung further strengthens her position as one of the most influential celebrity advertising models of her generation.
