IVE has reached a new YouTube milestone as the music video for I AM officially surpassed 400 million views.

Starship Entertainment announced on August 30 that the music video for I AM, the title track from IVE’s first full-length album I’ve IVE, had passed the 400 million-view mark on YouTube.

The achievement makes I AM the first music video in IVE’s career to reach 400 million views.

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Released in April 2023, I AM became one of the group’s biggest hits, topping music charts in South Korea and overseas while maintaining strong popularity long after its release. The music video reached the milestone roughly three years and four months after its debut.

The video also previously ranked No. 1 on YouTube Korea’s list of the most popular music videos of 2023. It was also named the most-loved video in Bugs’ year-end rankings that year.

I AM is known for its message about having confidence in the path you choose, along with its powerful sound and memorable lyrics.

With I AM now crossing 400 million views, IVE has added another major milestone to its growing list of achievements.