BTS member V is once again attracting attention with his latest campaign for beauty brand TIRTIR.
On August 28, TIRTIR released a new advertisement featuring V through its official social media accounts. The campaign promotes the brand’s new Tinted Skin Glow Cushion and highlights a clean, natural makeup look through close-up shots of the BTS star.
Alongside the video, TIRTIR wrote, “YOUR GLOW, ON-AIR. THE NEW TINTED SKIN GLOW CUSHION, ON-AIR.”
V became TIRTIR’s first global ambassador in November 2025 and later attended the brand’s Radiant in Red pop-up event in Los Angeles as his first official activity with the company.
His partnership with the beauty brand has since been linked to strong attention around its products. TIRTIR’s Mask Fit Red Cushion became the first Korean cushion product to reportedly reach No. 1 in Amazon’s overall Beauty category. The product was also named the Korea winner in the K-Beauty Leader category at the ELLE Beauty Awards 2026.
Another TIRTIR product released in February reportedly sold out in all shades within hours, further highlighting the demand surrounding the brand’s releases.
V’s wider commercial influence has also attracted media attention. Japanese business magazine Weekly Toyo Keizai recently examined what has been described as the “V effect,” highlighting his ability to generate consumer interest and attention for brands he represents.
With the newly released TIRTIR campaign, V is once again showing his presence not only as a BTS member but also as a major global advertising figure.
