Nam Joo Hyuk has ranked No. 1 in the August drama actor brand reputation rankings, according to data released by the Korean Business Research Institute on August 18.

Namgoong Min followed in second place, while Yoon Kyung Ho ranked third. So Ji Sub and Gong Hyo Jin completed the top five.

The rankings were calculated using 94,218,667 pieces of big data collected from July 18 to August 18 involving 100 actors who appeared in dramas during the analysis period. The institute evaluated factors including consumer participation, media coverage, communication, and community activity.

Explaining Nam Joo Hyuk’s result, the institute said words including “solid,” “warm,” and “donate” ranked highly in his link analysis.

His most prominent keywords reportedly included “Donggung,” “Roh Yoon Seo,” and “Code.” His positive-to-negative analysis also recorded a positive response rate of 91.42%.

Nam Joo Hyuk recently returned to viewers through the Netflix series Donggung. The project marked his first drama release following his military discharge and his first new series in approximately three years since Disney+’s Vigilante.

The full top 30 for August was:

  1. Nam Joo Hyuk

  2. Namgoong Min

  3. Yoon Kyung Ho

  4. So Ji Sub

  5. Gong Hyo Jin

  6. Kim Min Ha

  7. Kim Mu Yeol

  8. Kim Hye Soo

  9. Jung Joon Won

  10. Kim Hye Jun

  11. Ji Sung

  12. Roh Yoon Seo

  13. Park Ji Hyun

  14. Choi Dae Hoon

  15. Joo Sang Wook

  16. Lee Dong Wook

  17. Park Eun Bin

  18. Lee Sung Min

  19. Kim Go Eun

  20. Seo In Guk

  21. Yang Se Jong

  22. Cho Seung Woo

  23. Son Na Eun

  24. Cho Yeo Jeong

  25. Kim Ji Hoon

  26. Hwang In Youp

  27. Jung Hae In

  28. Ahn Hee Yeon

  29. Lee Min Ho

  30. Ahn Bo Hyun

With Nam Joo Hyuk taking the top position and recording a 91.42% positive response rate, his return through Donggung appears to have generated strong public interest during the August analysis period.