Chanel Beauty has unveiled a new fragrance campaign featuring BTS member Jungkook, the brand’s global ambassador.
The campaign focuses on Chanel’s premium fragrance collections, Les Extraits de Chanel and Les Exclusifs de Chanel, while highlighting the fashion house’s long history of perfume-making and craftsmanship.
Jungkook presents several fragrances from the collection, including 1957, Gardénia, and Comète. Through the campaign images, he shows a refined and mysterious mood that matches Chanel’s elegant fragrance style.
One photo has gained particular attention as Jungkook holds a clear bottle of 1957 in front of one eye while looking directly at the camera. His natural black hairstyle and calm expression add to the sophisticated atmosphere.
Fans also noticed that his hand tattoos were clearly visible while he held the perfume bottle. The lettering spelling “ARMY,” along with heart and crown designs, drew warm reactions from fans who appreciated the meaningful detail.
The campaign also explores the story and creative ideas behind 1957. Jungkook expresses Chanel’s themes of elegance and authenticity through his own calm and emotional style.
A digital campaign film also features a conversation between Jungkook and Chanel’s in-house perfumer, Olivier Polge. The video offers a closer look at the inspiration and fragrance philosophy behind 1957.
The campaign photos and digital film are available through Chanel’s official Instagram account.
