Sandara Park is preparing to expand her activities across Southeast Asia through a new strategic partnership.
On August 1, Sandara Park’s independent label ARADNAS announced that it had signed an agreement with WILD to explore market development and new business opportunities in the region.
The label stated, “ARADNAS has signed a strategic partnership agreement with WILD for Southeast Asian market development and the discovery of new business opportunities.”
WILD is an entertainment and cultural business group based in Southeast Asia. It has worked with artists and brands by using its local market knowledge and connections across the entertainment, culture, and commercial industries.
Through the partnership, WILD will explore opportunities for Sandara Park involving concerts, festivals, fan events, brand collaborations, content, and other business projects.
WILD and ARADNAS will also jointly plan activities suited to the culture, language, fandom, media environment, and business conditions of each country.
Rather than treating Southeast Asia as one single market, the partnership plans to develop different strategies for individual countries.
ARADNAS will continue to manage Sandara Park’s career, overall direction, partner selection, and major decisions. WILD will serve as a local business development partner by finding projects, connecting regional partners, and supporting their execution.
The agreement is expected to strengthen Sandara Park’s presence in Southeast Asia while creating more opportunities for her to meet local fans through performances, events, collaborations, and new content.
