Kim Soo Hyun is showing strong selling power through his first advertising campaign in approximately one year and four months.
Several clothing items featured in the actor’s campaign for a global fashion brand reportedly sold out through the company’s official online store.
The brand restocked some products after receiving continued purchase inquiries, but the additional inventory also sold out.
A company representative said, “Consumer interest in the products has continued since the campaign was released.”
The representative added, “The attention toward Kim Soo Hyun did not remain limited to public interest. It led to actual purchases and created a strong sales effect.”
Kim Soo Hyun reportedly filmed the advertisement in the Philippines on July 14. The project marked his first advertising activity following a break of around 16 months.
With several campaign items selling out more than once, attention is now focused on Kim Soo Hyun’s future advertising, acting, and television activities.
