Nam Joo Hyuk’s Netflix series The East Palace is building strong global momentum, reaching the platform’s Top 10 in more than 80 countries while receiving praise for its visual style and cast performances.
According to Netflix, the series recorded 4.9 million views in its first three days, from July 17 to 19. It debuted at No. 2 on the Global Top 10 ranking for non-English TV shows.
Data from FlixPatrol also showed that The East Palace reached No. 1 in several markets, including South Korea, Thailand, Bangladesh, Malaysia, Singapore, and Qatar. Between July 17 and 22, the series reportedly recorded 14 first-place finishes across different national rankings.
Its overall international position has continued to improve, rising from an average placement near fifth shortly after release to around fourth across the countries being tracked.
The series also holds a score of 7.6 out of 10 on IMDb, based on approximately 1,500 user ratings.
Many international viewers have highlighted the show’s portrayal of the spirit world. One reviewer wrote, “The spirit world scenes are simply beautiful. The cinematographer deserves an Oscar.”
Another viewer praised its immersive atmosphere, saying, “This is the first series since ‘Kingdom’ that has drawn me in this much.”
Some reviews noted that the series presents the worlds of the living and the dead in the same locations while using different colors to separate them visually. Viewers also said the story remained accessible even without detailed knowledge of Korean folklore.
Nam Joo Hyuk’s return following his military service also attracted attention, with one viewer describing his presence as “overwhelming.”
The cast’s chemistry received further praise. One reviewer said the relationship between Gu Cheon and Saeng Gang was appealing because of its playful, sibling-like energy rather than a traditional romantic dynamic.
Roh Yoon Seo was also praised for her emotional performance, while the tense scenes involving Cho Seung Woo and Jang Young Nam stood out to several viewers.
One review stated, “The acting battle between Cho Seung Woo and Jang Young Nam was especially impressive.”
Not all reactions were fully positive. Some viewers praised the visual effects but felt that the story became less focused as more ideas were introduced. Others said the pacing felt slow for an eight-episode series.
Despite those criticisms, many viewers expressed interest in seeing the story continue in a possible second season.
International entertainment outlets also responded positively. Spanish publication Espinof praised the series for using Korean folklore to create an ambitious and visually impressive production.
RogerEbert.com highlighted its entertaining mix of genres and supernatural action, while DECIDER praised the opening episode, striking visuals, and detailed fictional world.
