So Ji Sub has taken the No. 1 spot in the July 2026 actor brand reputation rankings following strong public interest in his drama “Agent Kim Reactivated”.
On July 21, the Korea Corporate Reputation Research Institute announced its latest rankings after analyzing 162,743,607 pieces of data involving 100 actors appearing in dramas, films, and OTT productions between June 21 and July 21.
The rankings were based on consumer participation, media coverage, communication, and community activity.
So Ji Sub placed first with a total brand reputation score of 9,056,778. His score included 2,210,963 points for participation, 2,421,700 for media coverage, 2,442,296 for communication, and 1,981,820 for community activity.
Kim Moo Yeol ranked second with 5,321,044 points. His score fell by 32.94 percent compared to his June result of 7,934,414.
Hwang Jung Min completed the Top 3 with 4,302,765 points. His score increased by 318.83 percent from 1,027,331 in the previous month, marking the largest rise among the three leading actors.
Heo Nam Jun followed at No. 4 with 3,651,884 points, while Gong Yoo ranked No. 5 with 3,620,753 points.
The institute stated, “So Ji Sub, who achieved impressive ratings through ‘Agent Kim Reactivated,’ ranked first. Kim Moo Yeol placed second following the success of ‘Teach You a Lesson,’ while Hwang Jung Min ranked third after showing his strength through the film ‘Hope.’”
Jo In Sung, Jin Ki Joo, Park Ji Hoon, Namkoong Min, and Choi Hyun Wook completed the Top 10 for July.
